Car Advertising
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So you've developed a flashy new plug-in hybrid sports car, and now you need to advertise it. Self-deprecating is a no-no, as people may not take the new technology seriously. Artful weirdness has its place, but that's not appropriate either. And while the car is fast, footage of it screaming along the road doesn't really send out the right message. DON'T MISS: For Sale: Batmobile Tumbler Cart Time to bring out the smooth direction of the Hollywood pros—something BMW has done with its series of commercials for the 2015 i8 plug-in hybrid. Behind each of the spots, called Attitude, Power...
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Godzilla Revealed In New Fiat 500L Ad: Video
The producers of the new Godzilla movie which airs across the country on May 16 have resisted completely revealing the star of the show in official trailers, but you can see him in all his glory in a new television spot for the Fiat 500L. DON'T MISS: Watch The IIHS Crash Test The 2015 Subaru WRX...
Viknesh Vijayenthiran -
Compilation Of Supercars Starting Is A Great Use Of The Internet: Video
Nitto Tire put together a video of classic and exotic cars starting, which is just what the Internet needs.
Stephen Edelstein -
Autozone Shows Duralast-Brake Toughness With Punching And Explosions: Video
Autozone's latest ad is part brake commercial, part action movie.
Stephen Edelstein -
Volt Dance-Off? Ford Checks The Eighties For Bizarre 2015 Mustang Promo
The Ford Mustang is new for 2015, and so far, it's rekindled its love affair with the 1964 New York World's Fair, and found itself chopped up and stuffed into the elevator shafts at the Empire State Building, all in an extravagant display of...heritage? ALSO SEE: GM Limiting Chevrolet Camaro Z/28...
Martin Padgett -
Ford Parodies Caddy's Poolside Ad Using Ford C-Max Energi: Video
Remember Cadillac's ad for the ELR range-extended electric coupe? Of course you do. You were either whooping in agreement or throwing things at your computer screen at the time. Your emotions might be a little less extreme with Ford's parody ad for the C-Max Energi plug-in hybrid. A wry smile...
Antony Ingram -
Cadillac's last advert for its ELR range-extended electric coupe was... polarizing, to put it mildly. Called "Poolside", its lead character is either loved or hated depending on what kind of American you see yourself as. Actor Neil McDonough portrayed a man who'd probably sell his own mother if it meant getting the life, job and car he wanted, and left us wondering whether actual ELR buyers would want to associate with such a character. DON'T MISS: LIT Motors C1: The Car-Like Motorcycle That Can't Fall Down Its latest advert for the car is a little more informative. Not as interesting, nor...
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Acura Gets Own Marketing Division As Sedan Sales Slide
From April 1, Acura will have its own sales and marketing division separate to that of Honda for the first time. The move is intended to create greater clarity and more cohesive sales and marketing plans that are better suited for its products, Acura said in a statement. MUST SEE: You Know It's...
Viknesh Vijayenthiran -
David Beckham To Serve As The Face Of Jaguar In China
Jaguar has recruited international soccer star David Beckham to help peddle its wares in China. He will serve as the face of the brand in a new marketing campaign that will initially feature the new F-Type Coupe. Jaguar is keen to promote its British-ness while also coming across as the brand of...
Viknesh Vijayenthiran -
BMW 2-Series Ad Pays Homage To Classic 2002: Video
The classic BMW 2002 and its contemporary kin have become iconic cars for diehard Bimmer fans, so the automaker's latest advert should be a real treat. The 2014 BMW 2-Series may not be a direct descendant of the 2002, which was subsequently replaced by the E21-generation 3-Series and every model...
Antony Ingram -
Watch All The Car Ads From The 2014 Super Bowl: Video
Sunday’s Big Game, Super Bowl XLVII, is now over, with the Seattle Seahawks trumping the Denver Broncos in what turned out to be one of the most one-sided contests in Super Bowl history. But we’re not here to report on sports results; we’re here to report on all the car ads. Audi...
Viknesh Vijayenthiran -
Laurence Fishburne Reprises His Matrix Role For Kia K900 Super Bowl Ad: Video
The string of car commercials set for this year’s Super Bowl that have already been revealed leave something to be desired, but Kia appears to have scored a touchdown with its ad for the new 2015 K900. The ad stars Laurence Fishburne who reprises his old role of Morpheus from the Matrix...
Viknesh Vijayenthiran -
The NFL's Super Bowl is the time for automakers to shell out more money than normal. Why? It's time for many millions of folks to turn their attention away from the football game and place their eyeballs on the commercials. Nearly all automakers do this, and some commercials are better than others. Volkswagen has, in recent memory, produced some stellar spots. Now though, it looks like Jaguar is ready to grab your attention in a new ad for the 2015 F-Type Coupe. It's called the British Villain Rendezvous, and it plays on the film and television stereotype that portrays many a villain as a...
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Volkswagen Touts Reliability In New 'Wings' Super Bowl Ad: Video
Volkswagen may not have the best reputation for reliability, but the German brand is out to prove that the numbers say otherwise in its new Super Bowl ad, Wings. Specifically, VW is keen to let shoppers know that it has the most vehicles on the road with over 100,000 miles than any other brand...
Viknesh Vijayenthiran -
2015 Hyundai Genesis Features In Super Bowl Ad: Video
The 48th Super Bowl is less than a week away now, and aside from game day preparations like getting the beers in and perfecting your chili recipe, we're also being inundated by the automakers' game day adverts. Jaguar is going down the British villains route, Volkswagen has played with perfect...
Antony Ingram -
Audi Reveals Doberhuahua-Themed Super Bowl Ad For The 2015 A3: Video
Audi's 2014 Super Bowl ad "Dog Show" features the 2015 A3 sedan.
Stephen Edelstein -
Audi & Sarah McLachlan Bring Attention To The ‘Doberhuahua’ In Super Bowl Teaser Video
This year’s Super Bowl is nearly upon us, and the closer we get the more and more details about what the major automakers are planning during the ad breaks start to emerge. The latest is a video teaser of the new Super Bowl ad from Audi, which will center on its 2015 A3. It features Canadian...
Viknesh Vijayenthiran -
Volkswagen Teases Super Bowl Ad With Algorithm Video
Whatever you think of the cars, Volkswagen and its advertising agencies have always produced some pretty slick adverts. Whether it's a self-deprecating print ad for the Volkswagen Beetle back in the '60s or 2011's The Force, VW knows how to make a good advert. This year, as it's done for several...
Antony Ingram -
Jaguar's cars have long been synonymous with movie bad guys, its vintage MkII sedan models frequently featuring as the getaway transport for villains of the 1960s. The British marque is clearly reveling in its bad boy image and has announced the first three "British Villains" actors to star in its upcoming Super Bowl commercial this February. Sir Ben Kingsley, Tom Hiddleston and Mark Strong will all star in Jaguar's cinematic Rendezvous spot, filmed by Oscar-winning British director Tom Hooper. Set to air during Super Bowl XLVIII, February 2, the 60-second advert will play on Jaguar's...
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Audi Hits At Rivals In Ads For 2015 A3: Video
Audi has released a series of television advertisements for its new 2015 A3. Clearly aimed at a younger audience, the ads take a swipe at Audi’s rivals and hint at what’s to come for the German automaker’s spot for Super Bowl XLVIII. The central theme of the ads is not rushing out...
Viknesh Vijayenthiran -
Did Holden just tease a new Buick 4-door coupe in its latest ad?
Holden has released a new television ad in Australia to sure up the locals that the brand will remain despite rumors of its demise and the fact that it won’t be engineering or manufacturing any of its own cars beyond 2017. In the ad, at the 24-second mark, a Holden designer is shown working...
Viknesh Vijayenthiran -
VW Promises Another Unique Advert For 2014 Super Bowl
Volkswagen is making a habit of grabbing advertising space at Super Bowl games, and 2014 will be no exception with its fifth consecutive Super Bowl advert. Though the company hasn't yet released any details of its latest ad, it's sure to follow in the popular footsteps of some of its previous ones...
Antony Ingram -
Jaguar's Cat-Like Reflexes? No Match For Tech, Says Mercedes
It's nearly Christmas, and apparently automotive advertising departments have been on the brandy mince pies and the mulled wine, because things have started getting a little silly. Recently, Mercedes released an advert demonstrating its Magic Body Control system, using chickens. British rival...
Antony Ingram -
Claudia Schiffer Is The New Face Of Opel
Claudia Schiffer has been recruited by Opel as its new brand ambassador. The German model, television host and businesswoman will feature in a new marketing campaign for the struggling brand that will highlight its German roots, although in most markets where Opels are sold it’s a well-known...
Viknesh Vijayenthiran