The Concept Style Coupe (which will likely hit the market wearing the Mercedes-Benz CLA Name) takes its inspiration from the Mercedes-Benz CLS four-door coupe, but is scaled down to fit on the compact MFA platform.
Like the CLS, the Concept Style Coupe has a shorted greenhouse and a high beltline, both of which will probably see production as is. We’re not sure if the front lighting, designed to reflect a human eye (complete with iris, glowing red pupil and illuminated eyebrow) will make it to market without substantial changes, though.
We’re fans of the chiseled front end, which is a bolder design than we’ve seen from Mercedes-Benz in recent years. We like the innovation in the moving-flap turn signals, too, although that’s another element we can’t see hitting production.
Originally set to to debut at China’s Beijing Auto Show, Mercedes-Benz opted to reveal the “progressive and avant-gardistic” concept at an “Avant/Garde Diaries” event held at the Transmission LA: AV Club the week before the Beijing Show.
Why? It’s simple, really: Mercedes wants to pitch the new four-door coupe to a younger demographic than it sells E Class and M Class vehicles to. Look for more focus on the millennial market with the upcoming A Class, B Class and GLA crossover, too.