'Being Henry' promo for the Range Rover EvoqueEnlarge Photo
It's Friday, the sun is shining (well, mostly), and yet, there you sit, stuck in your cubicle, slaving away for The Man. Of course, we'd never encourage you to play hooky, but we can suggest a pretty good way to goof off and still look busy. It involves a new choose-your-own-adventure game designed to promote the 2012 Range Rover Evoque.
The game is called "Being Henry", and if you remember those dog-eared choose-your-own-adventure books from childhood, the set-up will be familiar. You play the character of Henry, a workaday schlub who's out for a stroll on a sunny LA day. On his walk, he reaches a corner: will he go left, or will he step into the diner across the street? You're the decider. And, as you might've guessed, no matter which route you choose, things will spiral dangerously, hilariously out of control.
We have to admit, we were concerned about the Evoque when it debuted last year. Escorted by professional hungry person and former Spice Girl Victoria Beckham, we wondered, is this going to work?
A year later, and we're completely convinced. Land Rover's marketing division -- including the charming and talented Leah Watkins-Hall -- has continued to surprise us with fun, hip projects, like art installations coinciding with the 2010 Paris Auto Show and the recent video project headed up by indie darlings OK Go. Such eyecandy has been our salvation on many a dull Friday.
And now they give us "Being Henry" -- one of the best interactive pieces we've seen in a very long time. Not only are the stories themselves nicely told, but the game works well on a technical level, too. That's rare for something this ambitious and bandwidth-heavy. Kudos to the troubleshooting team.
To take a stab at "Being Henry" yourself, zip on over to HelloEvoque.com/beinghenry. If you don't have time to sit through the full game, here's a video preview that'll give you a taste of what's to come.
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LAND ROVER TAKES ON THE WORLD OF FILM WITH THE LAUNCH OF 'BEING HENRY', AN INTERACTIVE ACTION –LOVE – FANTASY – COMEDY – ADVENTURE ABOUT CHOICES
MAHWAH, NJ – May 5, 2011 – Today, Land Rover will push the boundaries of its traditional customer communication with the latest offering from its Range Rover Evoque Pulse of the City project; an interactive Hollywood inspired film about choices.
Filmed in Los Angeles and unprecedented in scope and creativity, 'Being Henry' is a fun, interactive and engaging film that brings to life the unparalleled variety of options available with the Range Rover Evoque. Just like the Range Rover Evoque has been developed to stand out from the crowd, the film presents the consumer with a number of unexpected and exhilarating adventures to engage with, inviting them into the urban world of the Pulse of the City.