Advertising
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Ahead of Ford sending its passenger cars out to pasture, the automaker has ended national advertising for the Ford Taurus, Fusion, Focus, and Fiesta models. Automotive News (subscription required) reported Wednesday that Tier 1 (national) marketing efforts for the models has finished. Mark LaNeve, Ford's vice president of U.S. marketing, sales, and service, backed up the move and said the budget will be reallocated to vehicles such as the EcoSport subcompact crossover SUV and Mustang sports car. In the future, the funds will be used for a slew of new SUVs and crossovers heading to North...
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Steph Curry sinks shot into Infiniti Q50's sunroof
It's not exactly Michael Jordan versus Larry Bird for McDonald's circa 1993, but as we can see from this outtake in filming for his commercial for the Infiniti Q50, NBA star Steph Curry might as well say "nothing but interior." The Golden State Warriors shooting guard signed on with Infiniti as a...
Kirk Bell -
Even Cadillac Marketing Chief Worried About 'Provocative' ELR Ad
Turns out that even the marketing chief at Cadillac was "troubled" by the ad it ran during the recent Oscars and Sochi Olympics broadcasts. The goal, according to Cadillac's advertising director Craig Bierley, had been to air a "provocative" ad that would break through the clutter and draw...
John Voelcker -
Ford Picks Need For Speed Movie Director For 2015 Mustang Ad
The 2015 Ford Mustang is set to play a starring role in the upcoming Need For Speed movie, so it's only right the movie plays a starring role in the ad for Ford's latest pony car. MUST SEE: The Story Behind The World's Fastest Nissan GT-R: Video Directed by Scott Waugh, behind the movie itself, the...
Antony Ingram -
Chevy Hopes To "Find New Roads" To Attract Consumers
As ad slogans go, Chevrolet’s most recent effort, “Chevy Runs Deep,” was hardly the automaker’s most successful. Panned by critics and consumers alike, we really aren’t sure why the meaningless phrase has endured for the past two years. That’s about to change, as...
Kurt Ernst -
Volkswagen Confirms Advertising For Super Bowl XLVII
In 2011, Volkswagen’s unforgettable Super Bowl XLV ad (featuring a young Darth Vader, amazed at the sudden emergence of his mystical powers) earned the brand the Number One Ad of 2011 award from Adweek. Last year, it’s follow-up, called “The Dog Strikes Back,” earned it...
Kurt Ernst -
Lincoln is dead; long live the Lincoln Motor Company. As part of an initiative to rebrand itself, Lincoln has adopted a more evocative name, teed up a series of commercials rich with visual imagery (including that of Abraham Lincoln) and has announced its first ever Super Bowl ad campaign. Before the big game, Lincoln is hoping its new videos (seen below) can drum up interest in its latest offering, the style-conscious MKZ sedan. The spots focus heavily on classic Lincoln designs of the past, and their message is clear: to move forward, the luxury automaker is looking to its past, when style...
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Mercedes Using Kate Upton To Introduce The CLA Class At Super Bowl XLVII
If you don’t know who Kate Upton is, chances are good you’re not in the demographic that Mercedes-Benz is trying to attract with its upcoming upcoming CLA Class four-door coupe. In case the Sports Illustrated cover model isn’t enough of a draw, the automaker will reportedly use...
Kurt Ernst -
Coca-Cola Returns To Formula One As Sponsor Of Lotus F1 Team
Next year’s Formula One season will see a new energy drink take on the dominant Red Bull brand, with news coming out today that Coca-Cola will sponsor the Lotus F1 Team as a means to promote its new ‘Burn’ energy drink. A logo for the energy drink, a red flame, will feature on...
Viknesh Vijayenthiran -
Live Photos Of Usain Bolt’s One-Off Gold Nissan GT-R
Last week, the fastest man on the planet, Usain Bolt, paid a visit to Nissan HQ and sampled some of the Japanese automaker’s latest cars. Bolt, who was already signed by Nissan to help promote the GT-R supercar, was also in Japan to sign a new deal to extend his role as brand ambassador for...
Viknesh Vijayenthiran -
Usain Bolt To Aid GT-R Development, Auction Golden Example For Charity
Usain Bolt, the fastest man in the world, can run 100 meters in 9.58 seconds and 200 meters in 19.19 seconds, both world records. He has a thing for fast cars too as evidenced by his joy over lapping in the Ferrari 458 Italia and 599 GTB at Italy's Fiorano circuit. Recently, Bolt partnered with...
Viknesh Vijayenthiran -
Jaguar Enlists Lana Del Rey To Promote New F-Type
Following its key role in the popular television series Mad Men, where the brand was picked as the hard-to-acquire client of a fictional ad agency in New York during the 1960s, Jaguar has been thrust into the limelight, so far without even lifting a finger. At the recent Pebble Beach Concours...
Viknesh Vijayenthiran -
Mercedes-Benz has installed a complete drive through restaurant in the lobby of the old Selfridge Hotel in London, which will be the centerpiece of the automaker’s latest installment of its digital magazine The Avant/Garde Diaries, the hip new advertising campaign promoting Mercedes’ new generation of small cars. We saw the first installment of the series in April, which took place at the Transmission LA: AV CLUB art festival in Los Angeles and featured the debut of the CLA Class-previewing Concept Style Coupe. This latest installment turns things up a notch, with Mercedes...
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Does Fiat's New Ad Tease The 500T? Video
While we here in the United States often complain that Europe gets better cars than we do, sometimes the opposite is true. In Europe, for example, the Fiat 500 Abarth comes standard with just 135 horsepower, while we in the United States get 25 more ponies for a total of 160 hp. The Fiat 500 Abarth...
Kurt Ernst -
Chrysler Releases ‘Imported From Gotham’ Ad For The 300: Video
The 2012 Chrysler 300S gets the Batmobile treatment in Chrysler's 'Imported From Gotham City advertisement.
Viknesh Vijayenthiran -
Manchester United Picks Chevy As Official Automotive Partner
Chevrolet is hitting the accelerator on plans to promote its name to a global audience by signing on as the official automotive sponsor of one of the most widely-recognized soccer clubs, Manchester United. Though part of the English Premier League, Manchester United has scores of dedicated fans all...
Viknesh Vijayenthiran -
Buick's Latest Voice? Swimsuit And Lingerie Model Marisa Miller: Video
Buick is trying really hard to portray itself as a manufacturer of stylish and hip vehicles. To do so, they’ve enlisted the help of an odd cast of characters: first came former NBA great Shaquille O’Neal, talking about the “oh effect” that Buicks can potentially have on...
Kurt Ernst -
Sometimes Your Head's Just Not In The Right Place: Video
We’ll warn you in advance that the video below is NSFW, courtesy of a pair of bared female buttocks about seven seconds in. It’s tasteful nudity, but if that kind of stuff offends you, it’s probably best if you just skip this video. While this commercial wouldn't even get a second...
Kurt Ernst -
In March we brought you details about a new advertising campaign being run by Infiniti, which was to feature the automaker’s two-time Formula 1 World Championship winning brand ambassador Sebastian Vettel. Combining television advertising with digital media, viral content videos and even collector’s-item posters, the ad campaign builds on the established relationship between Vettel and Infiniti. Vettel has now filmed a martial arts-themed short film that will be used in the campaign. The German youngster started his 2012 Formula 1 Chinese Grand Prix weekend in unusual fashion...
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NASCAR’s Carl Edwards Surprises Ford Engineers With A Spin In The Taurus SHO
Ford has launched a new series of television spots centering on its latest 2013 Taurus SHO. The series features NASCAR's Carl Edwards taking several of Ford’s own engineers for a ride in the big sports sedan at Infineon Raceway in Sonoma, California. The engineers that were invited to star in...
Viknesh Vijayenthiran -
Chrysler Releases Four Follow-Up Ads To 'Halftime' Super Bowl Commercial
Following on from its successful It’s Halftime In America commercial, which aired during Super Bowl XLVI and featured Hollywood celeb Clint Eastwood, Chrysler has released four new ads, one for each of its brands and all based around the same comeback theme. The ads were all scripted and...
Viknesh Vijayenthiran -
Clint Eastwood Stars In Chrysler’s 'Halftime' Super Bowl Ad
Chrysler is tugging at the heartstrings of America once again in its latest commercial, which aired during Super Bowl XLVI earlier today. Called It's Halftime In America, the two-minute clip starred one very iconic American, Clint Eastwood, talking about it being halftime for all Americans and that...
Viknesh Vijayenthiran -
Volkswagen Previews ‘The Dog Strikes Back’ Super Bowl Ad
Volkswagen spot for Super Bowl XLVI features an overweight dog inspired to lose weight by the new 2012 Beetle.
Viknesh Vijayenthiran -
Lexus’ First Super Bowl Ad Unleashes The ‘Beast': Video
Following the success of last year’s Star Wars-themed Super Bowl ad from Volkswagen, it seems every automaker looking to capture the attention of American car shoppers is ramping up their efforts for this year’s event. One of these is Lexus, which is running its first-ever Super Bowl ad...
Viknesh Vijayenthiran