Advertising

  • 2019 Ford Fusion

    Ahead of Ford sending its passenger cars out to pasture, the automaker has ended national advertising for the Ford Taurus, Fusion, Focus, and Fiesta models. Automotive News (subscription required) reported Wednesday that Tier 1 (national) marketing efforts for the models has finished. Mark LaNeve, Ford's vice president of U.S. marketing, sales, and service, backed up the move and said the budget will be reallocated to vehicles such as the EcoSport subcompact crossover SUV and Mustang sports car. In the future, the funds will be used for a slew of new SUVs and crossovers heading to North...

  • Infiniti ambassador Steph Curry
    Steph Curry sinks shot into Infiniti Q50's sunroof

    It's not exactly Michael Jordan versus Larry Bird for McDonald's circa 1993, but as we can see from this outtake in filming for his commercial for the Infiniti Q50, NBA star Steph Curry might as well say "nothing but interior." The Golden State Warriors shooting guard signed on with Infiniti as a...

  • Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough
    Even Cadillac Marketing Chief Worried About 'Provocative' ELR Ad

    Turns out that even the marketing chief at Cadillac was "troubled" by the ad it ran during the recent Oscars and Sochi Olympics broadcasts. The goal, according to Cadillac's advertising director Craig Bierley, had been to air a "provocative" ad that would break through the clutter and draw...

  • 2015 Ford Mustang GT in new movie 'Need For Speed'
    Ford Picks Need For Speed Movie Director For 2015 Mustang Ad

    The 2015 Ford Mustang is set to play a starring role in the upcoming Need For Speed movie, so it's only right the movie plays a starring role in the ad for Ford's latest pony car. MUST SEE: The Story Behind The World's Fastest Nissan GT-R: Video Directed by Scott Waugh, behind the movie itself, the...

  • Chevy's latest advertising slogan and Its first global effort
    Chevy Hopes To "Find New Roads" To Attract Consumers

    As ad slogans go, Chevrolet’s most recent effort, “Chevy Runs Deep,” was hardly the automaker’s most successful. Panned by critics and consumers alike, we really aren’t sure why the meaningless phrase has endured for the past two years. That’s about to change, as...

  • 2013 Volkswagen Beetle Convertible first drive
    Volkswagen Confirms Advertising For Super Bowl XLVII

    In 2011, Volkswagen’s unforgettable Super Bowl XLV ad (featuring a young Darth Vader, amazed at the sudden emergence of his mystical powers) earned the brand the Number One Ad of 2011 award from Adweek. Last year, it’s follow-up, called “The Dog Strikes Back,” earned it...

  • Classic Lincolns on display in Los Angeles - image: Ford Motor Company

    Lincoln is dead; long live the Lincoln Motor Company. As part of an initiative to rebrand itself, Lincoln has adopted a more evocative name, teed up a series of commercials rich with visual imagery (including that of Abraham Lincoln) and has announced its first ever Super Bowl ad campaign. Before the big game, Lincoln is hoping its new videos (seen below) can drum up interest in its latest offering, the style-conscious MKZ sedan. The spots focus heavily on classic Lincoln designs of the past, and their message is clear: to move forward, the luxury automaker is looking to its past, when style...

  • 2014 Mercedes-Benz CLA Class spy shots
    Mercedes Using Kate Upton To Introduce The CLA Class At Super Bowl XLVII

    If you don’t know who Kate Upton is, chances are good you’re not in the demographic that Mercedes-Benz is trying to attract with its upcoming upcoming CLA Class four-door coupe. In case the Sports Illustrated cover model isn’t enough of a draw, the automaker will reportedly use...

  • Coca-Cola’s Burn energy drink logo will feature on Lotus’ F1 car in 2013
    Coca-Cola Returns To Formula One As Sponsor Of Lotus F1 Team

    Next year’s Formula One season will see a new energy drink take on the dominant Red Bull brand, with news coming out today that Coca-Cola will sponsor the Lotus F1 Team as a means to promote its new ‘Burn’ energy drink. A logo for the energy drink, a red flame, will feature on...

  • Nissan GT-R Usain Bolt special edition, Nissan headquarters lobby, Yokohama, Japan
    Live Photos Of Usain Bolt’s One-Off Gold Nissan GT-R

    Last week, the fastest man on the planet, Usain Bolt, paid a visit to Nissan HQ and sampled some of the Japanese automaker’s latest cars. Bolt, who was already signed by Nissan to help promote the GT-R supercar, was also in Japan to sign a new deal to extend his role as brand ambassador for...

  • Usain Bolt and his golden Nissan GT-R
    Usain Bolt To Aid GT-R Development, Auction Golden Example For Charity

    Usain Bolt, the fastest man in the world, can run 100 meters in 9.58 seconds and 200 meters in 19.19 seconds, both world records. He has a thing for fast cars too as evidenced by his joy over lapping in the Ferrari 458 Italia and 599 GTB at Italy's Fiorano circuit. Recently, Bolt partnered with...

  • Lana Del Rey
    Jaguar Enlists Lana Del Rey To Promote New F-Type

    Following its key role in the popular television series Mad Men, where the brand was picked as the hard-to-acquire client of a fictional ad agency in New York during the 1960s, Jaguar has been thrust into the limelight, so far without even lifting a finger. At the recent Pebble Beach Concours...

  • Mercedes Drive Thru restaurant at London’s Selfridge Hotel

    Mercedes-Benz has installed a complete drive through restaurant in the lobby of the old Selfridge Hotel in London, which will be the centerpiece of the automaker’s latest installment of its digital magazine The Avant/Garde Diaries, the hip new advertising campaign promoting Mercedes’ new generation of small cars. We saw the first installment of the series in April, which took place at the Transmission LA: AV CLUB art festival in Los Angeles and featured the debut of the CLA Class-previewing Concept Style Coupe. This latest installment turns things up a notch, with Mercedes...

  • Richard Dean Anderson returns to his most famous role for Mercedes-Benz Citan van promotion
    Mercedes Enlists MacGyver To Help Sell New Van: Video

    April Fool’s Day may have been four months ago but today we have a story worthy of being a great prank, only it’s real. Mercedes-Benz has enlisted none other than MacGyver, played by actor Richard Dean Anderson, to help sell its latest commercial vehicle, the Citan van. Anyone familiar...

  • Still image from Fiat's 'Immigrants' ad
    Does Fiat's New Ad Tease The 500T? Video

    While we here in the United States often complain that Europe gets better cars than we do, sometimes the opposite is true. In Europe, for example, the Fiat 500 Abarth comes standard with just 135 horsepower, while we in the United States get 25 more ponies for a total of 160 hp. The Fiat 500 Abarth...

  • 2012 Chrysler 300S in 'Imported From Gotham City' advertisement
    Chrysler Releases ‘Imported From Gotham’ Ad For The 300: Video

    The 2012 Chrysler 300S gets the Batmobile treatment in Chrysler's 'Imported From Gotham City advertisement.

  • Former Manchester United captain Bryan Robson (left) and current star Ryan Giggs
    Manchester United Picks Chevy As Official Automotive Partner

    Chevrolet is hitting the accelerator on plans to promote its name to a global audience by signing on as the official automotive sponsor of one of the most widely-recognized soccer clubs, Manchester United. Though part of the English Premier League, Manchester United has scores of dedicated fans all...

  • Marissa Miller sells the Buick Enclave
    Buick's Latest Voice? Swimsuit And Lingerie Model Marisa Miller: Video

    Buick is trying really hard to portray itself as a manufacturer of stylish and hip vehicles. To do so, they’ve enlisted the help of an odd cast of characters: first came former NBA great Shaquille O’Neal, talking about the “oh effect” that Buicks can potentially have on...

  • BMW's ad for its lane departure warning system.

    We’ll warn you in advance that the video below is NSFW, courtesy of a pair of bared female buttocks about seven seconds in. It’s tasteful nudity, but if that kind of stuff offends you, it’s probably best if you just skip this video. While this commercial wouldn't even get a second glance in Europe, there's no way it would make it past censors for U.S. television. We’re not easily offended, and we think the ad is a brilliantly executed pitch for BMW’s lane departure warning system. We’ve all been there, although sometimes our minds wander to the...

  •  Celina Jade shows Sebastian Vettel some martial arts techniques
    Sebastian Vettel To Star In Martial Arts Short Film

    In March we brought you details about a new advertising campaign being run by Infiniti, which was to feature the automaker’s two-time Formula 1 World Championship winning brand ambassador Sebastian Vettel. Combining television advertising with digital media, viral content videos and even...

  • 2013 Ford Taurus SHO
    NASCAR’s Carl Edwards Surprises Ford Engineers With A Spin In The Taurus SHO

    Ford has launched a new series of television spots centering on its latest 2013 Taurus SHO. The series features NASCAR's Carl Edwards taking several of Ford’s own engineers for a ride in the big sports sedan at Infineon Raceway in Sonoma, California. The engineers that were invited to star in...

  • Screencap from Dodge Shaun in the Challenger commerical
    Chrysler Releases Four Follow-Up Ads To 'Halftime' Super Bowl Commercial

    Following on from its successful It’s Halftime In America commercial, which aired during Super Bowl XLVI and featured Hollywood celeb Clint Eastwood, Chrysler has released four new ads, one for each of its brands and all based around the same comeback theme. The ads were all scripted and...

  • Clint Eastwood stars in Chrysler Super Bowl XLVI ad
    Clint Eastwood Stars In Chrysler’s 'Halftime' Super Bowl Ad

    Chrysler is tugging at the heartstrings of America once again in its latest commercial, which aired during Super Bowl XLVI earlier today. Called It's Halftime In America, the two-minute clip starred one very iconic American, Clint Eastwood, talking about it being halftime for all Americans and that...

  •  Screencap from The Dog Strikes Back Super Bowl XLVI ad
    Volkswagen Previews ‘The Dog Strikes Back’ Super Bowl Ad

    Volkswagen spot for Super Bowl XLVI features an overweight dog inspired to lose weight by the new 2012 Beetle.

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