Combining television advertising with digital media, viral content videos and even collector’s-item posters, the ad campaign builds on the established relationship between Vettel and Infiniti.
Vettel has now filmed a martial arts-themed short film that will be used in the campaign.
The German youngster started his 2012 Formula 1 Chinese Grand Prix weekend in unusual fashion, starring in front of the camera with Chinese actress Celina Jade.
Filming at a studio just outside Shanghai, Vettel learned a series of Kung Fu moves from Celina before taking to the nearby Tianma circuit where they swapped roles and he taught her performance driving skills aboard an Infiniti G Coupe.
The short film Kung Fu Vettel: Drive of the Dragon is set for release in early May. It is the first of Infiniti's new Inspired Performers series, which will see Vettel and Red Bull Racing teammate Mark Webber swapping skills with other like-minded inspired performers who Infiniti believes to be leaders in their respective fields.
Commenting on the event, Vettel said: "Well that was the first time I've acted in a martial arts movie and it was great fun. It was something totally new for me which was good as I always like new challenges and experiences. I learned that just like with driving, you need balance, control and technique to be good at Kung Fu, but I think I'll still stick to my usual kind of fighting on track on Sunday!"
Actress and martial arts expert Celina Jade