Marketing

Scott Pruett, the 57-year-old hall-of-fame racer, will retire from motorsports this month, but he'll have a new gig with Lexus. Toyota's luxury brand announced on Friday that the racer will become its brand ambassador and will also assist with product testing and development. Pruett's final race...

Essence of Lincoln is a new scent that Lincoln hopes will make customers remember its cars.

MINI, it seems, is going to great lengths to stay in the public eye these days. YouTube is filled with videos showing MINI in increasingly-odd and vaguely-disturbing scenarios, such as its “Not Normal” series. If there’s a point in showing a guy dancing in a bear costume, or a...

Robert E. Ferguson, GM’s vice president for global public policy and a former AT&T executive, has been appointed to the newly-created position of vice president, Cadillac global. Ferguson will report directly to GM’s chairman and CEO, Dan Akerson. As he transitions into the role...

At a time when most automakers are going to extraordinary lengths to target Millennial buyers, luxury brand Lincoln is betting its fortunes on an entirely different demographic, one it’s calling “cultural progressives.” Per Lincoln’s own research, cultural progressives are...

Mercedes-Benz and Ducati are building on the cooperative agreement set up between the brands at last year's Los Angeles Auto Show.

Ford was an early adopter of promoting its products through video games and driving simulators, and it believes this strategy has boosted brand awareness and brand consideration.

As everyone knows by now, Apple did not launch the iPhone 5 at yesterday's press event. This was bad news for Apple (shares slid after the meet-up), bad news for iOS developers (iOS handsets have recently been losing ground to Android), and bad news for Apple's new CEO Tim Cook (who should've been...

If you've never heard of pop star Hatsune Miku, don't worry. Most of her work is in Japanese. And she's only four years old. And of course, she's not real. Miku is a virtual celebrity, created in 2007 as part of a music software package called Vocaloid. (Basically, she's apotheosis of AutoTune: a...

Garmin has launched a new teaser campaign via email and Facebook, and because it's a slow news day, our crack team of marketing specialists has decided to take some guesses at what all the fuss is about. So far, it appears that Garmin's campaign has two components: an email containing an image that...

Everybody loves John Cleese, right? Beyond his work on the popular Monty Python and Fawlty Towers TV shows -- not to mention many memorable film appearances -- he's written for stage and screen, and he's managed to inject some much-needed humor into the political climate of both the U.S. and...

It's Friday, the sun is shining (well, mostly), and yet, there you sit, stuck in your cubicle, slaving away for The Man. Of course, we'd never encourage you to play hooky, but we can suggest a pretty good way to goof off and still look busy. It involves a new choose-your-own-adventure game designed...

Andy Warhol famously said that in the future, everyone will be famous for 15 minutes. Thanks to the heady combination of reality TV and the internet, he's been proven right. The culture of instant celebrity is both a blessing and a curse. On the curse side: Rebecca Black and Speidi (who may have...

Just two days before the 2011 New York Auto Show opens to the press, Audi has launched an eye-popping marketing campaign for its sleek, sophisticated 2012 A7. Today, the five-door coupe will roll straight into Times Square -- not literally, since cars are forbidden in the pedestrian center of town...

Paywalls are a hot topic in mainstream media right now, but they're nothing especially new. The Wall Street Journal, for example, has been hidden behind a paywall for years, as have hundreds of niche news outlets. On the whole, subscriptions to those sites haven't fared well. The New York Times --...

Et alors, qu'est-ce que c'est? Why, it appears to be actress, model, and object of Jeremy Clarkson's undying affection, Ms. Keira Knightley, perched atop a Ducati in Paris' Place de la Concorde. But you know, we're just guessing. At first glance, we thought Keira might be going through some sort of...

In case you haven't been paying attention, this Sunday is the 83rd Academy Awards ceremony, and it promises to be, well...interesting. The organizers have hired two young hosts, one of whom still lives on the fringes of superstardom and neither of whom is a comedian. In a bid to draw back younger...

Jennifer Aniston dropped by The View several days ago, and the interweb has been in a minor tizzy every since. Not because of anything she said, of course; Aniston isnt' exactly the kind to raise eyebrows with wacko pronouncements. (You want that, you book Jennifer Love Hewitt. Even better...

The 2012 Lexus LFA is certainly one car that’s not hard to notice. However, combine it with a supermodel wearing nothing but a skimpy swimsuit and you’ll pretty much have everyone’s attention--well, maybe just half of everyone’s attention. That’s exactly what appears...

First Kylie Minogue comes onboard as a spokesperson for the Lexus CT 200h, and now point guard for the LA Clippers, Baron Davis, is hosting a charity race in the luxury hybrid? It looks like Lexus may have finally dumped that "Dark Side of Green" campaign. Cue the sighs of relief. Davis' event is...