Ford Counting On In-Car Technology For New 2012 Focus

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2012 Ford Focus

2012 Ford Focus

Ford is aiming to prove that you don't need a big car to enjoy big car technology when it launches the 2012 Ford Focus in March.

We've already taken a look at Ford's 'Torque Hole Filling' auto transmission which should make the six-speed auto quicker, more efficient and more refined than ever. That's only the icing on the cake though, with several other amenities due to appear on the car.

The auto transmission will be joined by a new four-cylinder, direct-injection engine that Ford estimates will be rated at up to 40mpg highway, and EcoBoost technology will also make an appearance when Ford releases the sportier Focus ST next year.

The 2012 Focus also comes as standard with torque vectoring control, which uses the car's brakes to imitate the effect of a limited slip differential. By braking the powered front wheels slightly, it can precisely distribute torque to offer the best traction available.

As far as comfort and convenience is concerned, you'll also benefit from rain-sensing wipers, parallel-parking assist and a rear-view camera. The Focus will also come with Sync and MyFord Touch technology.

The aim of all this tech is to draw in younger buyers, but also attract consumers who might be teetering on the edge of downsizing but are unwilling to sacrifice the equipment they expect in a larger car.

Due in March, the 2012 Ford Focus will start at $16,995 for the sedan and $18,790 for a five-door hatchback. With that much technology, we reckon those consumers are in for a treat. You can read a first drive review of the 2012 Focus on TheCarConnection.

[cnet]

 
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