MG’s new Chinese owner, Nanjing Automobile Group, has decided to change the meaning of the famous initials to help promote the brand in its new home.

It's believed the MG name is derived from 'Morris Garages' but Nanjing's Zhang Xin has commented that the firm “wants Chinese consumers to know this brand as 'Modern Gentleman,' to see that this brand represents grace and style."

MG was originally founded in 1923 by Brit Cecil Kimber who used to be the manager of Morris Garages, but the only thing that will remain the same for MG since being taken over by Nanjing is the classic octagon logo, reports Reuters.

This is sure to be sad news for British businessman David James, whose Kimber Group lost out to Nanjing in its attempt to buy parts of Rover.