Opel reveals new logo to accompany brand refresh
Despite the company's desire to update the brand's reputation and appearance, the heritage of the logo remains important, so although the brand emblem will be updated, it won't depart from tradition. Incorporating the Opel name, the trademark lightning bolt and encircled by a wider border, the whole logo is wrought in a polished metal look, reports Automotive News.
The brand's original symbol, a zeppelin, was at the time symbolic of the height of technological advancement. Since then the circle that surrounds the emblem was added to symbolize the mobility of the wheel. The lightning-bolt trademark emblem dates back to 1963, and evolved from the 'Blitz' brand name from Opel's light commercial vehicles, which were the first to carry the lightning bolt.
Both the Opel and Vauxhall badge updates will be displayed in July at the London Motor Show.
Updated Opel Logo