• Part of the MINI By PUMA accessory collection

    In today’s retail-driven world, vehicle manufacturers can make a significant amount of money selling branded goods like clothing and accessories. Ford, for example, makes an average of $1.5 billion per year selling swag, and it’s been said that Harley-Davidson makes more selling t-shirts and leather jackets than it does selling motorcycles. For any brand with loyal followers, there’s good money to be made by licensing its logo to sportswear manufacturers. PUMA, the German sportswear giant, has a long-standing co-branding relationship with Ferrari, co-sponsors a Global...

  • Maserati GranTurismo Convertible Fendi
    Maserati GranTurismo Convertible Fendi: 2011 Frankfurt Auto Show

    Maserati is the latest automaker to announce a partnership with a fashion icon, joining the likes of Lamborghini, Bugatti, and even Fiat and Hyundai. For Maserati, it was fellow Italian label Fendi that was called upon due to its common values such as craftsmanship and tradition. The project, based...

  • Fiat 500 by Gucci
    Fiat 500 By Gucci Confirmed For U.S.

    Fiat fans in the U.S. will finally be able to drive away in the irresistibly stylish Fiat 500 by Gucci when the fashionable subcompact makes its local debut during New York Fashion Week, which kicks off on September 8. The cars, available in black and white, are customized by Gucci design boss...

  • Collezione Automobili Lamborghini store opens in Berlin
    Berlin Gets Europe’s First ‘Collezione Automobili Lamborghini’ Fashion Store

    We recently saw a video of the stunning new Lamborghini Aventador LP700-4 being rolled into a showroom in Berlin. It turns out that showroom was the brand new Collezione Automobili Lamborghini fashion store, the brand’s first in Europe, which opened its doors to the public this past weekend...

  • Keira Knightley rides a Ducati for Chanel
    Video: Keira Knightley Shills Chanel While Straddling A Ducati

    Et alors, qu'est-ce que c'est? Why, it appears to be actress, model, and object of Jeremy Clarkson's undying affection, Ms. Keira Knightley, perched atop a Ducati in Paris' Place de la Concorde. But you know, we're just guessing. At first glance, we thought Keira might be going through some sort of...

  • Fiat 500 by Gucci
    Fiat 500 By Gucci: 2011 Geneva Motor Show

    Automotive pairings with luxury fashion labels is nothing new but typically we see the more exotic and prestigious models get the designer fashion treatment, such as this Bugatti Veyron Fbg par Hermès or the awesome Lamborghini Murcielago LP640 Versace editions. The latest collaboration...

  • Karolina Kurkova and the Mercedes-Benz CLS

    Until now, Czech supermodel Karolina Kurkova has been famous mostly for (a) being a Victoria's Secret Angel and (b) having no belly button. Now, she can add one more notch to her 24" belt: Kurkova is the newest face of Mercedes-Benz. Kurkova was recently chosen to front the new "Captivated" campaign for the Mercedes-Benz CLS. The campaign was shot by Craig McDean -- a noted fashion photographer, who (if Wikipedia is to be believed) originally studied to be a mechanic. Perfect. The spots will launch during Mercedes-Benz Fashion Week Berlin in January 2011. On the upside, Kurkova is adorable...

  • Ed Westwick [via Life]
    Paparazzi Stalk Celebs And Jaguars At The 2010 CFDA Awards

    Last night, a swarm of celebs descended on Alice Tully Hall for one of the fashion world's biggest events: the Council of Fashion Designers of America's annual Fashion Awards. And of course, knowing that a star-studded event would be incomplete without some star-studded luxury wheels, Jaguar...

  • Karl Lagerfeld
    Fashion Week: Karl Lagerfeld Descends To Earth In A Hummer

    Seriously, is there anything that man can't do?

  • Ed Hardy CL63
    Empire Coachworks builds custom Audigier-designed Ed Hardy Mercedes-Benz CL63

    The marriage of fashion and automobilia is a natural, if at times awkward, relationship. No mass-market manufacturer knows or exploits this fact better than Mercedes Benz, and now the fashion industry is returning the favor. Designed by Christian Audigier, branded by Ed Hardy and built by Empire...

  • hyundai genesis prada 1
    Hyundai takes the wraps off Prada edition Genesis Sedan

    Expensive accessories, unique colors and premium materials - whether it's fashion or automotive, the formula for luxury is the same. The latest collaboration between the two fields comes from Hyundai and Prada, with the unveiling of the Hyundai Genesis Prada in Seoul yesterday. Prada's treatment of...

  • 2010 Mercedes Benz CLS Grand Edition
    Mercedes unveils CLS Grand Edition fashion car

    The four-door coupe segment is rapidly growing, but the modern progenitor of the niche, Mercedes-Benz's CLS, is still powering along. Today the company released an all-new special edition of the CLS dubbed the Grand Edition. Mercedes' obsession with tying cars to fashion finds another outlet in the...

  • edo lp710 audigier 018

    Fine fashion and fine cars are a popular combination, the element of design being the uniting force between them. To draw on that synergy, edo Competition has teamed with noted French fashion designer Christian Audigier to build a five-car limited edition Murcielago called the edo LP 710 Audigier. The skulls and other elements that adorn the car are supposed to constitute a pirate motif, and the matte black exterior color carries through to the completely redesigned interior. To combine the look of a matte color with a pleasing tactile sensation, fine suede and alcantara have been used...

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