Mercedes' obsession with tying cars to fashion finds another outlet in the CLS Grand Edition. Presented by Mercedes model and brand representative Julia Stegner to help cement the car's tie-in to the accessory-rich world of design and style, the CLS Grand Edition is mechanically unchanged from the standard edition, instead relying on styling and materials to differentiate it from the pack.
One of the most immediately noticeable features of the CLS Grand Edition is the matte platinum paint. Just as white is being dubbed the new black, so too is matte overtaking gloss finishes among style-conscious carmakers. The Lamborghini Reventon is a notorious example. Obsidian black, iridium silver, carneol red and flint grey metallic finishes are also available for the Grand Edition, however.
In addition to the self-styled 'avant garde' paintwork, the CLS Grand Edition also gets a unique Grand Edition insignia on the front wings, unique 18in 5-spoke AMG alloy wheels wrapped in 245/40 (F) and 275/35 (R) rubber. Inside, the car gets a roof lined in Alcantara, a tilt/slide glass roof, leather upholstery, laurel wood trim - available in both matte and gloss finishes - and a wood/leather steering wheel. Aluminum and brushed stainless steel trim elements finish off the cabin's unique look.
Four standard engines will be available in Grand Edition trim, including the CLS280 with the entry-level V6 and the CGI direct-injection engine found in the CLS350 CGI, which generates 292hp (215kW) while managing fuel efficiency of 25.8mpg (9.1L/100km).
The car goes on sale today in Europe at a starting price of €67,294.50 ($93,700) (including VAT). No word yet on U.S. availability.