hyundai genesis prada 1Enlarge Photo
Prada's treatment of the Hyundai Genesis Sedan lends a healthy dose of credibility to the Korean carmaker's bid to be recognized as a legitimate luxury brand as well. With its 20in alloy wheels, special saffiano leather and prada-designed body work, the Genesis Prada is more than just an upholstery job.
A unique shade of metallic midnight blue was employed to bring out the Genesis' character lines, which Prada enhanced with titanium metal and dark matte plated gold elements including the grille, emblem and exterior door handles.
Inside, the car gets further upgrades to bring the materials and build quality up even further than the already-impressive standard vehicle, including wood grain paneling and gold-plated details.