We recently saw a video of the stunning new Lamborghini Aventador LP700-4 being rolled into a showroom in Berlin. It turns out that showroom was the brand new Collezione Automobili Lamborghini fashion store, the brand’s first in Europe, which opened its doors to the public this past weekend. 

The new boutique’s opening was enhanced by the appearance of Lambo CEO Stephan Winkelmann, as well as a fashion show launching the new Spring and Summer collections. However the star of the evening was undoubtedly the new Aventador--the first time it's been on show to the public since its debut at the 2011 Geneva Motor Show.

Lamborghini’s boutiques are already well established in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing. The merchandise sold through the chain is created by Lamborghini's ArtiMarca division, which has grown strongly since it was created four years ago.

If you happen to be in the German capital, the new store is at Kurfürstendamm 63. For full details on the Lamborghini Aventador LP700-4, meanwhile, click here.