Good news: At a time when corporate marketing budgets are merely a shadow of what they once were, Ford will get a free ride in the new film, The Lincoln Lawyer. A Lincoln spokesman says that the company didn't spend a dime on product placement for the movie.
Bad news: The Lincoln Lawyer features the Lincoln Town Car, which will drive off to that Showroom in the Sky later this year. The model isn't even widely available now, except as a fleet buy or special purchase.
Worse news: The "gripping thriller" (Lionsgate's words, not ours) stars Matthew McConaughey, Ryan Phillipe, and Marisa Tomei, which is only slightly better than saying it stars Kevin Costner, Mira Sorvino, and Whoopi Goldberg. We hadn't even seen an ad for the film -- which opens this Friday -- until this YouTube trailer crossed out screens:
How's about we just call it a wash?