Avera Motors

If you’ve never heard of Rivian Automotive, consider yourself in good company. Most car fans, even the diehard among us, would be hard-pressed to answer the question, “What automaker, based in Rockledge, Florida, aims to produce fuel-efficient and affordable sports cars by 2013?” The answer is Rivian Automotive, which was originally founded as Avera Motors until Hyundai filed suit over confusion between its Azera model and the Avera name. Avera Motors became Rivian Automotive in late 2010. Now comes word that the tiny startup automaker, which employs a staff of 20, has...