Audi News

Audi has released a series of television advertisements for its new 2015 A3. Clearly aimed at a younger audience, the ads take a swipe at Audi’s rivals and hint at what’s to come for the German automaker’s spot for Super Bowl XLVIII. The central theme of the ads is not rushing out...

Audi will spend 22 billion euros (approximately $30.35 billion) over the next five years on new models, technology and expansion of its global production facilities to help reach its stated goal of 2 million annual sales by 2020. Buoyed by the success of selling 1.5 million vehicles this year, a...

Trademark filings have become one of the best ways for discovering the names or even shapes of future vehicles over the past few years. So careful are automakers about protecting their intellectual property that names are often trademarked years in advance--and that appears to be the case with the...

Following the departure of Wolfgang Egger as head of design at Audi earlier this month, the German automaker has announced that Marc Lichte will now take up the reigns. Lichte, 44, comes to Audi following a stint as head of exterior design for the Volkswagen brand, where he worked on several Golf...

After 32 years racing, from Formula Vauxhall to Formula 1 to Le Mans, Allan McNish has decided it's time to step back from the pressures of the pinnacle of motorsport to focus on his family and--between the lines--more entertaining forms of motorsport. A three-time champion at Le Mans, winning the...

An advertising slot during the Super Bowl is coveted by any company, but German automaker Audi is no stranger to promoting its wares during one of the world's biggest sporting events. Following last year's "Prom" campaign with alternate endings, 2012's LED lighting-themed "Vampire Party" and 2011's...

Earlier this year, Audi decided to cancel production plans for its R8 e-tron electric sports car, citing the high cost of the battery and limited driving range as the reasons behind the decision. Making that decision was former R&D chief Wolfgang Dürheimer, who shortly after was replaced...

The Audi R18 e-tron quattro continued the four-ringed brand's dominance of the Le Mans prototype division in 2013, and with a new batch of updates and improvements, Audi is looking to repeat again for the 2014 season. With Porsche joining the LMP1 fray, and Toyota likely to bring improvements as...

Audi is internationally recognized for its handsome car designs, so the exit of current Audi chief designer Wolfgang Egger is significant news. According to Car and Driver, Egger has been "relieved of duties" as head of Audi design, moving to the Italian design house Italdesign Giugiaro. The design...

The 2014 Detroit Auto Show is just over a month away, and Audi is planning something special: a concept so new it doesn't even have a name yet. It's just referred to as "the new Audi show car." So what is this beast? It's a crossover, but it only has two doors. It's sporty and intended for spirited...

Audi predecessor DKW first crash-tested a car in 1938.

Audi will launch a new crossover positioned below its Q3 in 2016, the automaker confirmed today. To be called the Q1, the new crossover will fit in the subcompact segment and will compete against similar tall-riding premium vehicles like the Buick Encore and MINI Cooper Countryman. Production of...

Audi has moved the connected car a step closer by offering its new 2015 A3 with 4G LTE internet. Audi is the first automaker to offer the high-speed connection, and other Audi models--and doubtless other manufacturers--are set to follow in its footsteps. Already offered in some Audi models...

A second generation of the Audi R8 is due in the next 12 to 18 months, and while it won’t deviate much from the current formula there will be a few key differences. We already know the new R8 will ride on a revised version of the current car’s platform, once again offer the choice of...

Audi would have you believe that every car it offers with the famous quattro all-wheel drive system is infused with the spirit of the seminal 1980s Sport quattro. That isn't really the case, but a few get closer than others--like the new 2015 Audi S3, as we recently discovered. We've already...

There are many luxurious sedans on the roads these days. There are even many very fast ones. There are a few that do both luxury and the performance exceedingly well. But none of them look as primally dashing, as sensually satisfying as the 2014 Audi RS 7. Of course, the RS 7 started with the...

Earlier this year, the Audi R18 e-tron quattro took the top spot at the 24 Hours of Le Mans. Soon, gamers will be able to race a virtual R18 at a virtual Circuit de la Sarthe in Forza Motorsport 5. To cement that connection, Forza's creators at Turn 10 Studios produced a video chronicling both...

The Audi fleet shuttle quattro concept marks the German car maker's latest appearance on the big screen.

One of the star surprises of last month’s Frankfurt Auto Show was the Sport quattro concept from Audi. The brightly colored concept was built to celebrate 30 years since the launch of the original Sport quattro, but also to preview Audi’s upcoming technology and design themes. No, Audi...

Audi has issued two separate recalls for unrelated matters that concern a handful of its vehicles. The first recall affects the A8 and S8 flagship sedans while the second affects the sporty S6 and S7 models. The first recall is due to a faulty sunroof that may end up shattering. The recall only...