Dartz, the Latvians known for gigantic armored SUVs, faux whale penis leather, and something called a "Prombron Nagel," have just completed a red chrome wrap on a Bugatti Veyron. While we (and anyone with eyes) ask why, Dartz asks, why not?

Though the video is low-res and grainy, it's still clear enough what's going on. Someone who can't get enough attention just driving a regular Veyron through the streets of eastern Europe has elevated their peacock-like display to the next level, dispensing with concerns for taste and aesthetics along the way.

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