Industry cutbacks, especially in the areas of advertising and marketing, have taken more and more visible forms in the recent past as automakers chose to skip major shows including even the once prestigious Detroit Auto Show.
In fact, some of the major brands that chose to skip an appearance at the Detroit event in recent years have included Ferrari, Rolls-Royce, Land Rover, Suzuki as well as Nissan and its upmarket Infiniti division.
We can gladly report that both Nissan and Infiniti will be attending the 2012 Detroit Auto Show next January, ending its two-year hiatus from the show, arguably one of the most important on the North American auto show calendar.
Organizers of the Detroit Auto Show have also decided to increase the number of press conference days from one to two, allowing media to be better organized to cover the event’s news. Hopefully, this will lure other automakers back to the show as well.
Press days for the 2012 Detroit Auto Show kick off on January 9, 2012 and you can rest assure the MotorAuthority team will be on hand to bring you all the breaking news.