Speaking with Inside Line, Chrysler spokesman Jiyan Cadiz explained that the automaker was shrinking its performance lineup to focus on more mainstream models, or the “meat of the market”.
"Based on our launch cadence, we wanted to attack the meat of the market," Cadiz said. "(The SRT8 models) traditionally have been the most expensive (in the lineup)."
Reflecting this strategy was yesterday’s pricing announcement for the new 2011 Chrysler 300, which comes onto market with a lower starting price than the 2010 model and just four trim levels: the Chrysler 300, 300 Limited, 300C and 300C AWD.
Fans of the SRT division shouldn’t be too saddened, however. Last year prototypes for a Dodge Charger SRT8 and a Jeep Grand Cherokee SRT8 were spotted, suggesting that new performance models are in the works but not due until sometime next year or beyond.
