Fuel consumption is improved by offering smaller engines, such as the 2.7L V6 in the Chrysler 300 or the 2.4L four in the Sebring and Avenger, while maintaining a relatively higher options trim level than in the past. Value is added by keeping prices low - entry pricing for the Sebring sedan is just $23,380, the Avenger SXT base model at $21,255 and the 300 at $27.415.
The Sebring also gets standard leather interior, chrome and brushed metal-look trim accents - features of the Limited sedan - at the pricing of the 2008 model year Touring model. Buyers can of course still upgrade to the V6 engine, six-speed Auto Stick transmission, dual exhaust tips and 18" wheels for $25,630.
The 300 lineup is simplified by moving the Touring trim model to the entry position, retaining the upgraded interior and adding a new front grille. Moving up to the WPC Touring Signature Edition raises the price to $31,825 and adds 18" wheels, touring ride control, 60/40 folding rear seat, power adjustable pedals, Lifetime Powertrain warranty, plus navigation, side airbags and - though the option is no longer available for 2009 Avengers or Sebrings, the 300 retains the option of all-wheel drive. The Limited adds the exterior and interior features of the 300C while retaining the 3.5L V6 engine for better efficiency and a price of $36,035. The 300C remains largely the same, but now also offers the option of the V6 engine, though the V8 is standard and included in the $37,585 price.
Dodge treats the Avenger to most of the same changes as its platform-mate the Sebring gets, plus the range-topping R/T model gets the option of the 2.4L four-cylinder engine and a price cut of $1,160 over the previous R/T when equipped with the 3.5L V6. A new entry-level model dubbed the SXT joins the range as well, featuring the four-cylinder engine mentioned above.
Increasing the value proposition for its core models is a hopeful move to spur sales in the few areas where Chrysler is still doing relatively well. Starting November 3, all of the new model-year examples of these three lines will feature the new equipment.