Toyota News

The debut of Toyota’s new Yaris Hybrid-R concept car at the 2013 Frankfurt Auto Show represents the Japanese automaker’s first foray into the world of high-performance hybrids for road car applications. Toyota has been racing a hybrid Le Mans prototype for the past two years but this is...

Toyota is committed to launching an affordable fuel cell vehicle by 2015 and has already previewed it with the original FCV-R concept first shown in 2011. At the 2013 Frankfurt Auto Show next week, Toyota will present an updated version of its FCV-R concept that’s said to more closely...

At the 2013 Frankfurt Auto Show on September 10, Toyota will present a new concept car based on its Yaris hatchback that leverages the automaker’s hybrid technology developed for its TS030 Hybrid Le Mans prototype. We’ve already had our first look at the concept, dubbed the Toyota Yaris...

The French government will have to overturn a ban on Mercedes-Benz sales in its country after the German automaker won a case in the Council of State, France’s highest administrative court. Sales of the latest Mercedes models, like the A-Class, B-Class and SL-Class, were blocked in France...

This year Toyota competed for the second time at the 24 Hours of Le Mans with its modern TS030 Hybrid prototype, and although the outright win went to Audi the lessons learned from competing helps incredibly towards the team’s preparation for next year’s race as well as the full season...

Prior to the last decade, Toyota sold a trio of sports cars that catered to a relatively wide spectrum of the new car market. Even now the names of those sports cars, Supra, MR2 and Celica, hold a certain cachet with performance buyers, despite Toyota losing its way and dropping all three model...

Toyota will present a new concept at the 2013 Frankfurt Auto Show next month that the automaker has confirmed will showcase its hybrid technology from its race-winning Le Mans prototypes in a road car platform. Along with the announcement, Toyota released the first of three teaser images, which...

Two years ago, Ford and Toyota confirmed their intention to develop together new rear-wheel-drive hybrid systems for use in full-size pickup trucks and SUVs. Since then, the two automakers have been conducting a feasibility study for the project and have come to the understanding that it will be...

While Audi continues to set the benchmark in World Endurance Championship racing, particularly at the 24 Hours of Le Mans, the newcomer to prototype racing, Toyota, is eager to prove it has the pace to win. Coming off a strong showing at last year's 24-hour race, and a trio of wins to close out the...

Talk of a new Toyota Supra dates back almost as far as when the last generation of the car, the MkIV Supra, bowed out of the market in the early part of the last decade. All manner of rumor pertaining to a new generation has emerged since then, including adoption of hybrid technology, switching to...

Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors. But at the end of the day, if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...

After breaking the Pikes Peak record for an electric car in 2012, and coming a respectable sixth overall, Toyota is set to return to the famous ‘Race To The Clouds’ this year with an improved version of its EV P002 electric racer. Toyota has also secured a new driver for its 2013...

Toyota has reaffirmed its commitment to battery-powered electric mobility by unveiling the funky i-Road concept car this week at the 2013 Geneva Motor Show. Designed as a flexible and cost-effective mode of transport for busy urban environments, the new i-Road concept is essentially an electric...

After a disastrous 24 Hours of Le Mans campaign last year, where both of its TS030 Hybrid prototypes ended up crashing, Toyota is back to fight again in 2013, with an updated version of its advanced gasoline-electric race car. The 2013 Toyota TS030 Hybrid prototype made its debut today at a special...

With Super Bowl XLVII now less than two weeks away, automakers are frantically teasing their ad spots for the big game. We know that Mercedes Benz will have model Kate Upton hosting a tutorial on car washing, while VW takes a simpler approach to tell consumers “why VW.” Luxury brand...

After its sales were hampered in 2011 by an earthquake in Japan and flooding in Thailand, not to mention ongoing unintended acceleration claims, Toyota rebounded in 2012 to reclaim the title of world’s largest automaker which it had lost to General Motors the preceding year. The Japanese...

Toyota invested significant money in developing a carbon fiber manufacturing business to construct the Lexus LFA. Originally, its goal was to streamline the process, in hopes of reducing the cost to produce carbon fiber components. As Toyota soon learned, carbon fiber component manufacturing...

Painting a NASCAR Sprint Cup car used to be a labor-intensive, time consuming process, which is why most teams carried a single livery (or paint scheme) throughout an entire season. Unless your primary sponsor changed, repainting a car for a single race wasn’t exactly cost-effective. The...

Toyota waited until boxing day to announce it had reached a tentative settlement in an ongoing class-action lawsuit representing owners claiming they were negatively impacted in the value of their cars due to the recent recalls spurred by alleged unintended acceleration. The original recalls...

In the race to develop the world’s first self-driving car, Japanese firms have been lagging their European and North American counterparts. Google has already developed a fully autonomous vehicle and has even gained a license to test it on public roads in the state of Nevada. Mercedes-Benz...