SEMA

One of the Camaros that Chevrolet brought to SEMA was the Camaro SSX Concept, and now we have video of John Fitzpatrick, the marketing manager for Chevrolet performance cars, and Gary Mulder, the builder of GM Performance Division Concept cars, talking about it and the Corvette Z06X concept. Enjoy...

If you missed the new Chevrolet Track Car Concepts unveiled at SEMA, you missed some of the most interesting enthusiast-oriented things to come out of the Bowtie in quite some time. But fear not: you'll get a solid walkaround (with some excellent visuals) of both cars in the video below. Check out...

Automakers launching new smartphone apps seems to be all the rage these days, with virtually every major label including Mercedes-Benz, Chevrolet and BMW all launching at least one piece of software designed for smartphones. Now it’s Audi with the latest and greatest offering, announcing at...

The SEMA show isn't only about new iron. Sometimes its about newer iron disguised as old iron, as in the case of Retrobuilt's 1969 Shelby GT 500CS. Built using the platform of any 2005 and newer Mustang, the GT 500CS places a 1969 Shelby exterior shell on top of the current interior and platform...

Domination by sheer numbers is the name of Chevy's game at the 2010 SEMA show, with the Camaro taking the first ever "hottest car" award. The award was decided based on the number of booths displaying a given car brand, and the Camaro is the most popular car at the show. “A booth space is a...

Mazda is taking its “zoom zoom” philosophy to a whole new level at the 2010 Specialty Equipment Market Association (SEMA) show, which is taking place in Las Vegas this week. Mazda’s product lineup of sedans, sports cars and crossovers already offer consumers plenty of thrills in...

The Kia Forte Koup might not be your go-to front-drive two-door for performance modification, but maybe that ought to change. Andy Lally, Trevor Hopwood, and a handful of other great drivers take the wheel of a pair of modified Koups for Continental Tire competition as part of the Grand Am series...

Work, Play, whatever you choose to fill your day, Kia has a Sportage for that. As we detailed yesterday, these decked-out Sportages are suitably SEMAfied, and the live images show just how much so in a more personal light. For the full description, including the press release, check out our preview...

Toyota has done lost its mind. This stretched, "tricked out, suped up" minivan is the Swagger Wagon Supreme. As our social media hero Joel Feder so eloquently put it, "...speechless." There's no other way to describe what's going on here. Created in cooperation with B.A.D. Company, the Swagger...

Rhys Millen Racing and Hyundai have developed deep ties over the past several years, from Pikes Peak runs to custom models of most of the lineup. This year's SEMA vehicle is a 2011 Equus carbon fiber special that pairs racy exterior looks with luxurious interior touches like ostrich skin leather...

Last week we brought you the details and preview of the Mummbles Marketing 2011 Hyundai Equus, and today we have the live shots of the car from the SEMA floor. It looks every bit the impressive, if a bit over-the-top, luxury sedan, complete with actual curtains. The jewel in the Mummbles Marketing...

No fewer than 12 modified Honda CR-Zs are on the SEMA show floor today, and this gallery brings you most of them. From MUGEN-accessorized JDM specials, to in-house racing Honda Performance Development (HPD), there's a CR-Z for everyone to love. Provided, of course, you love the CR-Z to begin with...

Creations n' Chrome built this pink-and-white Pony Girl 2011 Ford Mustang to raise awareness for breast cancer, but its flashy looks and power-adding modifications may just raise the profile of the Mustang as well. Built on a convertible 2011 Mustang GT, the Creations n' Chrome team added a Vortech...

We've all seen the tire-shredding, physics-defying antics of Ken Block's much-hyped third episode in the Gymkhana series, and we've seen the car before, too, but these live shots give us a little better appreciation of what the car looks like in the flesh--and an idea of what gives it that...

Here we have a pair of cars from the SEMA Scion tC Tuner Challenge, spanning the gap from full-race to near-steampunk. We'd have a hard time deciding between the performance of the Steve Pangilinan car or the slick looks of the Shawn Baker entry. Speaking of the Pangilinan car, it's fitted with a...

The floodgates have opened and live photos are flowing out of the SEMA show floor, with these images of a wacky "Stretched Out Cartel" Scion xB among the first. In addition to the limousine length, the Cartel xB gets a two-town red-and-black exterior, a custom body kit, huge custom wheels with...

We've already seen a rendering of the new RedLine 2011 Dodge Charger (pictured), and soon we'll see the full car as press conferences are beginning in Las Vegas right now, but here's a video to tide you over, along with a little background on the car from Dodge CEO Ralph Gilles himself. Also...

Lexus is bringing a six-pack of hotted-up hybrids to SEMA, and this video gives us a behind-the-scenes high-definition look at the cars that are now sitting on the show floor. We'll have more photos and info as the day rolls on, but for now, whet your hybrid whistle with this early look. Pay...

A new special-edition Camaro is set to hit the SEMA show floor this year, but unlike the majority of the wheeled hardware on display, this one is for (relative) mass consumption. The 2011 Camaro Synergy Series will be available to retail customers in the first half of next year--and unlike previous...

The 2011 Kia Sportage is positioned to do battle in the tough value crossover segment, but it packs a punch in features and safety according to The Car Connection's full review--and now it adds some "Work" and "Play" to the mix as well with a pair of custom CUVs for this year's SEMA show. Work...