The 2011 Kia Sportage is positioned to do battle in the tough value crossover segment, but it packs a punch in features and safety according to The Car Connection's full review--and now it adds some "Work" and "Play" to the mix as well with a pair of custom CUVs for this year's SEMA show.

Work before Play, right? Well, not today. The matte red-finished "Play" Sportage is, like its "Work" counterpart, the result of collaboration with Antenna magazine to produce a version of the crossover aimed at "the active urban male." Apparently that means a rugged appearance, athletic accessories like a Yakima roof rack and Cannondale bike attached, plus a range of entertainment upgrades including an integrated iPod Touch, Olympus digital camera, and a full tailgating setup with grill and 22-inch LCD TV.

The Work Sportage also steps up the tech, molding a Motorola Droid X into the console, iPads molded into the driver and passenger seatbacks, and a Bluetooth wireless keyboard in the rear center console. It also dresses for success in metallic blue paint  with some custom exterior touches at the roof rack and grille, plus concave wheels with extra-wide rubber on the back.


Follow Motor Authority on Facebook, Twitter, and Google+.