Rhys Millen Racing and Hyundai have developed deep ties over the past several years, from Pikes Peak runs to custom models of most of the lineup. This year's SEMA vehicle is a 2011 Equus carbon fiber special that pairs racy exterior looks with luxurious interior touches like ostrich skin leather, plus a small bump in power.

Adding 30 horsepower to the 385-horse stock 4.6-lite V-8 engine, the RMR Equus is finished in an attractive exposed carbon fiber and dark satin Red Bull Racing blue paired with a set of tasteful HRE 21-inch P40 multi-spoke matte grey alloy wheels and bright satin metal accents.

Carbon fiber is used extensively, from the hood to the front fascia to the side mirrors and rear spoiler. A 14-inch big brake kit is also fitted to slow the lighter-but-still-large Equus when necessary.