Marketing
-
Cross-promotion is a common advertising tool. Just consider how often you've seen movies and fast-food joints team up on kids' meal toys, and you'll begin to get the picture. But although this Israeli ad by Saatchi & Saatchi Tel Aviv for the Mazda MX-5 might seem to be the product of a co-sponsorship, it's apparently not that straightforward. Designed for Israel's only importer of Mazda vehicles, this can't be a cross-promotional piece because there's no brand on the condom box; in other words, the MX-5 is the only brand being promoted. It could've been created for World AIDS Day...
-
Today In Sponsorships: Shakira Scores A SEAT DealAs you might've guessed from the photo at left, Spanish automaker SEAT is underwriting Shakira's next European tour. Moreover, SEAT is planning "to enter into close collaboration with the Barefoot Foundation", which was founded by Shakira to provide education to children living in poverty. Exactly...
Richard Read -
Today In Politics: Justin Timberlake Is Audi's Ambassador
Remember last week when we spotted Jennifer "Coco" Lopez sliding her superstar culo into the passenger's seat of an Audi Q7? At the time we commented on the swarm of high-powered celebs who've recently been spotted in Audi rides and commended Audi on its covert marketing tactics. Of course, we were...
Richard Read -
Mila Kunis Pimps The 2010 Chevy Camaro V6 RS For BlackBook
Remember Mila Kunis? The hot brunette from That 70s Show? (Not that Laura Prepon was chopped liver, but still.) Apart from the weirdo fact that she's been dating Macaulay Culkin and that she's the voice of Meg Griffin on Family Guy (on those rare occasions that Meg puts in an appearance), we...
Richard Read -
Jay-Z Brings The Bling With A 2011 Jaguar XJ
Just for the record: we hate press embargoes. Not only are they 99% useless in this age of digital media, where nuclear secrets can be disseminated as quickly as family photos, but they're awfully pretentious. No one likes being on the receiving end of a stern, finger-wagging talking-to --...
Richard Read -
Buick Hanging Up its Golf Clubs After 50 Years
After fifty years of swinging together, the long-running marriage of Buick and the PGA pro golf tour is coming to an end. Partly a victim of GM's restructuring--and also partly Buick's desire to sell more cars to younger buyers--the end of the PGA sponsorship follows on the heels of GM's split with...
Martin Padgett -
Everyone in the industry is feeling the burn of a long, slow summer, but few are feeling as keenly as Lexus. Perhaps that's because the luxury import carmaker had so far to fall, having been the dominant force in American luxury cars for most of the past decade. But there's a plan afoot to help turn things around even as the market continues to falter. How? By shifting its focus to the entry-level luxury segment, reports Automotive News. The idea is to catch younger buyers that might not be ready to commit to a top-end vehicle, but want more than the mainstream carmakers offer. The core...
-
Kia considering brand-wide name changes
Getting young people to buy cars is tougher than it sounds. Fashion, mode and politics all play a role in addition to the classical considerations for car buying: price, features and performance. But Kia is determined to grow its business with younger buyers, as its current 52-year-old average...
Nelson Ireson
