Logo
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Ford revised its logo with a simpler, flatter look featuring less flash and no chrome.
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Porsche mulled replacing its logo with one of these designs
Not everybody was a fan of Porsche's crest logo.
Viknesh Vijayenthiran -
Porsche reveals revised logo ready for digital age
Porsche's iconic crest logo has been revised for the sixth time.
Viknesh Vijayenthiran -
The Porsche badge came from a business dinner
Learn the story of how Porsche's famous crest badge came to be.
Stephen Edelstein -
Citroën has a new logo
Citroën's chevron logo has been revamped for the 10th time.
Viknesh Vijayenthiran -
Buick trademarks new logo
Buick may be changing its logo by dropping the outside ring and putting its three shields side by side.
Stephen Edelstein -
The reveal of GM's new logo coincided with the launch of a marketing campaign highlighting the automaker's upcoming EV push.
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Stellantis unveils corporate logo as merger process continues
Stellantis, the new company created from the merger of FCA and PSA Group, revealed its new logo.
Stephen Edelstein -
Nissan goes retro with its new logo
Nissan debuted its first new logo in 20 years on the 2022 Nissan Ariya electric crossover.
Stephen Edelstein -
Trademark for retro-inspired Nissan Z logo surfaces
Nissan's new Z logo reaffirms recent rumors that the next Z sports car will take on a retro look.
Viknesh Vijayenthiran -
Updated VW logo makes its debut on ID 3 electric car at Frankfurt auto show
The new logo is flatter and switches to a single color, and VW introduced a new signature sound.
Drew Johnson -
Volkswagen to debut new brand logo in Frankfurt
Volkswagen is eager to put all of Dieselgate behind it; the next step seems to be a subtle rebranding and freshening of its logo.
Drew Johnson -
Dodge almost didn't use its Hellcat logo on production cars.
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Ford Mustang 50th Anniversary Logo Revealed
It’s clear that Ford is planning something special for the 50th anniversary of its iconic Mustang, and it’s equally clear that the car’s revised design may be the best kept secret in the automotive world. Last weekend, images of clay models made the rounds, quickly polarizing fans...
Kurt Ernst -
New 2013 SRT Viper Logo: Stryker
The wait for the 2013 SRT Viper has only been about two years--since sales of the previous model ceased--but for fans of the venomous vanguard of American speed, it's been a long one. The wait is drawing to a close now, and as we get closer, we get more of what to expect. Today, it's the new...
Nelson Ireson -
Ferrari Explains the History Of The Prancing Horse: Video
One of the most iconic logos in sports cars is explained.
Chris Weiss -
New Chrysler Logo To Go Live At 2010 Detroit Auto Show
A dip into the United States Patent and Trademark Office has revealed what appears to be a new Chrysler logo.
Nelson Ireson -
Audi Updates Logo Ahead Of Auto Union Revival
The update comes just after the brand's centennial celebrations, but just before the rebirth of the Auto Union name.
Viknesh Vijayenthiran