Lincoln News

  • 2013 Lincoln MKZ Hybrid

    Lincoln's new ads emphasize the 2014 MKZ Hybrid's competitive features, but they are few and far between.

  • The Incident Lincoln Film
    Lincoln Teams Up With Vanity Fair For New Film Series: Video

    It seems automakers are returning to the idea started years ago by BMW. Back in 2001 and 2002, BMW released a series of films called The Hire. Each showcased a different BMW product, while the second season focused entirely on the Z3. It was a tremendous run of videos, with each being directed by...

  • 2013 Lincoln MKZ Hybrid
    Ford Design Chief: Lincoln Not True Luxury Yet

    It could be a decade before Lincoln becomes a "true luxury" brand--those aren't the words of an industry analyst or competitor, but J Mays, Ford's design chief. While rival Cadillac has made good inroads into the luxury field with several new launches over the last few years, Lincoln has struggled...

  • Lincoln MKC concept Black Label Modern Heritage
    Lincoln Previews Premium Black Label Trim On MKZ And MKC Concept

    Lincoln is desperate to get its luxury message across and further separate itself from the Ford brand, whose models lend their platforms for Lincoln’s entire lineup. Rather than develop its own platforms, powertrains or standalone dealerships, Lincoln plans to stand out by offering...

  • 2013 Lincoln MKS
    2013 Lincoln MKS Recalled For Faulty Child Safety Locks

    Lincoln has issued a recall on certain versions of its 2013 MKS sedan due to an issue with the cars’ child safety locks. Also included in the latest recall are versions of the 2013 Ford Explorer and Taurus. The recall only affects 2013 Lincoln MKS sedans built from November 29, 2012, through...

  • 2013 Lincoln MKC Concept
    Lincoln Considering Near-Premium Compact Sedan: Report

    In 2010, Lincoln announced ambitious plans to launch seven new models in the U.S. market by 2014. Most of the models were to be updates of existing cars, though two brand new additions were also mooted: a compact car and a compact crossover. We’ve already seen concept versions of both cars in...

  • 2012 Lincoln MKS

    Lincoln is asking for a few 2013 models to return to the corral. It seems that quite a few 2013 examples of the MKS, MKT, and MKZ have an issue that requires immediate attention. According to Autoweek, there is a fuel delivery module in the fuel tank that could leak. That's bad. Leaking fuel could lead to a fire risk, and that's worse. There's a telltale sign, however, to see if your Lincoln is affected. You can smell fuel by the fuel door, or you can actually see a bit of a leak. Still, you shouldn't go by those clues alone. The recall affects 13,381 MKS, 6,599 MKT, and 5,512 MKZ vehicles...

  • 2013 Lincoln MKZ
    2013 Lincoln MKZ Recalled For Causing Possible Electrical Shock

    Despite only just starting deliveries, Lincoln’s all-important MKZ sedan has just received its first recall notice. Lincoln is recalling approximately 500 of its 2013 MKZ sedans across the U.S. and Canada due to an issue where exposed wiring in the engine bay could cause a potential...

  • 2013 Lincoln MKZ Hybrid
    Do You Match Lincoln's Luxury Buyer Profile?

    With vehicles that are often intriguing, but haphazardly executed at times, Ford's luxury marque, Lincoln, is struggling to carve itself a niche in the market. To better formulate its plan, Lincoln has put together a profile of sorts, explaining what it sees as the modern luxury consumer. Do you...

  • 2012 Lincoln MKS
    2012 Lincoln MKS Recalled Due To Faulty Fuel Tanks

    The 2012 MKS, along with the Ford Taurus and 2013 Ford Explorer, have been recalled because of faulty fuel tanks.

  • 2013 Lincoln MKZ
    Ford Says It's Cleared The Lincoln MKZ Inspection Backlog

    Luxury brand Lincoln knows it has just one chance at a successful launch of its MKZ midsize sedan. To attract new buyers into the Lincoln family, “good enough” just won’t cut it, which is why Lincoln has scheduled a post-assembly quality inspection for each and every MKZ built...

  • 2013 Lincoln Navigator
    Next-Gen Lincoln Navigator To Feature V-6, May Eschew V-8: Report

    The Lincoln Navigator SUV is starting to get very long in the tooth and will soon be facing some tough competition in the form of a redesigned 2014 Cadillac Escalade, due at the end of this year, while also having to deal with existing competition like the handsome new Mercedes-Benz GL Class. A...

  • 2013 Lincoln MKS Livery

    While Lincoln hasn’t had a commanding position in any of the luxury segments for quite a few years now, there was one area where it dominated, and that was in the livery market. Lincoln’s Town Car, which was also available as a stretch limousine, was one of the most popular choices in the livery market for years until its demise in 2011. For whatever reason, Lincoln decided that its MKT crossover would be a suitable successor and in 2011 we got the Lincoln MKT Town Car. The rivals saw this as opportunity to dethrone Lincoln as the brand of choice for livery buyers, and sure enough...

  • 2013 Lincoln MKZ
    To Make Up Lost Luxury Market Sales, Lincoln Expedites MKZ’s Launch

    In January, luxury car sales in the United States were up, and generally by a large margin over prior year. Cadillac delivered 47 percent more cars than it did in 2012, while Porsche delivered a 32 percent gain. Lexus was up by nearly 27 percent, followed by Acura (13.2 percent), Mercedes-Benz...

  • Bikers and Lincolns and turtles, oh my
    Lincoln Readies Its 'Steer The Script' Super Bowl Ad: Video

    When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first thought was “this isn’t going to end well.” Lincoln, after all, has been...

  • Lincoln MKC Concept, 2013 Detroit Auto Show
    Lincoln Considers Borrowing From MINI’s Customization Playbook

    Part of MINI’s success in the United States is due to the fact that the brand doesn’t market its cars to consumers as much as it markets the MINI lifestyle. In that regard, a MINI Cooper (or one of its many variants) is as much a fashion accessory as it is a mode of transportation. Buy...

  • Lincoln MKC Concept, 2013 Detroit Auto Show
    Lincoln MKC Concept Live Photos: 2013 Detroit Auto Show

    If Lincoln is to succeed as a luxury brand, this much is clear: it needs more products than it currently has in its catalog. Chief among these is a compact luxury crossover, since the segment has experienced rapid growth in recent years. Enter the Lincoln MKC compact crossover concept, the...

  • 2013 Lincoln MKC Concept
    Lincoln MKC Compact Crossover Concept Debuts In Detroit: Video

    In 2010 Lincoln confirmed plans for a new compact crossover positioned below its MKX, which, along with another compact car, would form the point of entry for the resurgent American luxury brand. We say resurgent as the new compact crossover is just one of seven new or significantly refreshed...

  • 1941 Lincoln Continental Coupe, as seen in 'The Godfather' - image: Bonhams Auctions

    If you have a thing for early 1940s Lincolns, or if you’re a huge fan of The Godfather (the second-greatest film in American cinema, according to the American Film Institute), you’ll want register to bid at the upcoming Bonhams Scottsdale auction. Crossing the block will be a pair of 1941 Lincoln automobiles, including the 1941 Lincoln Custom Limousine chosen by Francis Ford Coppola as the ride of choice for the enemies of the Corleone family. The 1941 Lincoln Limousine also starred in the movie’s wedding scene, as it would have been a typical wedding car for the wealthy in...

  • Classic Lincolns on display in Los Angeles - image: Ford Motor Company
    Go Big Or Go Home - Lincoln Airing Ad Spot During Super Bowl XLVII: Video

    Lincoln is dead; long live the Lincoln Motor Company. As part of an initiative to rebrand itself, Lincoln has adopted a more evocative name, teed up a series of commercials rich with visual imagery (including that of Abraham Lincoln) and has announced its first ever Super Bowl ad campaign. Before...

  • The George Barris-designed Batmobile - image: Barrett-Jackson
    Barrett-Jackson To Auction Off The Original TV Batmobile

    If you grew up in the late 1960s or early 1970s, you know this absolute truth: there is only one Batmobile, and it was driven by the only real Batman, Adam West, on the television show that pioneered the concept of starring a car alongside an actor. Despite the success of the Batman movie...

  • Classic Lincolns on display in Los Angeles - image: Ford Motor Company
    To Illustrate Its Future, Lincoln Honors Its Past

    If all you know about Lincoln automobiles comes from what you’ve seen in its dealer showrooms over the past two decades, it would be easy to write the brand off as a pseudo-luxury automaker reselling badge-engineered Fords. The demise of the Mercury brand was supposed to clarify the line...

  • 2013 Lincoln MKZ
    In Search Of New Customers, Lincoln Reinvents Itself

    Lincoln, Ford Motor Company’s long-term luxury brand, knows one absolute truth: it can no longer sustain itself selling mildly badge-engineered Ford products to its traditional (and aging) customer base. To attract new buyers, especially the “cultural progressives” it covets...

  • Lincoln opens new Design Center
    Lincoln Opens Its Own Design Center, First In Four Decades

    Lincoln, believe it or not, used to be a design powerhouse. Remember the Mark II of the late 1950s? Of course. How about the Lincoln Continental of the 1960s? Sure you do. But the problem is what it turned into. When the Town Car, once the top trim of the Continental, rose to glory, it did it on...

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