Advertising
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In the latest batch of Super Bowl ads, Cadillac throws down against BMW while Honda spoofs the movie classic "Ferris Bueller's Day Off."
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Super Bowl Videos: Hyundai Channels 'Rocky,' Toyota Reinvents The World
The latest Super Bowl ad from Hyundai inspires, but not nearly as much as the big game ad from Toyota.
Kurt Ernst -
Audi's Super Bowl Ad Flogs An Undead Horse: Video
Audi's released the latest teaser for its headlight-centric Super Bowl ad, and it stars... vampires.
Kurt Ernst -
Chevy Picks Winner In Its Route 66 Super Bowl Ad Contest
Chevy has chosen a winning Super Bowl ad from 198 videos submitted by amateur filmmakers.
Kurt Ernst -
Super Bowl Ads: Audi Highlights Headlights, While Lexus Unleashes The Beast
Audi will try to build on the success of last year's Super Bowl ad, while Lexus enters the Super Bowl ad world for the very first time.
Kurt Ernst -
BMW Is Once Again ‘The Ultimate Driving Machine’
For reasons that still remain unclear, BMW chose to drop its hugely successful ‘The Ultimate Driving Machine’ tagline and replace it with the ‘JOY’ campaign when it launched the Z4 roadster back in 2008. In fairness, BMW never formally stated that it was completely...
Viknesh Vijayenthiran -
The new 2013 Mercedes-Benz SL-Class has been paired with Dutch supermodel Lara Stone in the latest campaign being run by fashion brand Calvin Klein. Dubbed “Icons of Style”, the campaign has kicked off with the unveiling of this striking image captured by photographer Alex Prager. It features both beauties and takes its inspiration from the classic film noir titles of the 1950s. As Prager puts it, “A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in...
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Can Virtual Test Drives Produce Real World Sales?
Ford was an early adopter of promoting its products through video games and driving simulators, and it believes this strategy has boosted brand awareness and brand consideration.
Kurt Ernst -
Mercedes-Benz Chooses Clooney Charm To Sell Chinese E-Class L
Ah, celebrity endorsement, where would we be without you? We certainly wouldn't have half as much amusement in our lives from watching singers and film stars do the most embarrassing adverts imaginable in exchange for a big suitcase full of money. It appears George Clooney likes big suitcases full...
Antony Ingram -
iPhone 4S Hitches Its Wagon To The 2012 Nissan Leaf
As everyone knows by now, Apple did not launch the iPhone 5 at yesterday's press event. This was bad news for Apple (shares slid after the meet-up), bad news for iOS developers (iOS handsets have recently been losing ground to Android), and bad news for Apple's new CEO Tim Cook (who should've been...
Richard Read -
2011 Toyota Corolla Fans Love Virtual Pop Star Hatsune Miku
If you've never heard of pop star Hatsune Miku, don't worry. Most of her work is in Japanese. And she's only four years old. And of course, she's not real. Miku is a virtual celebrity, created in 2007 as part of a music software package called Vocaloid. (Basically, she's apotheosis of AutoTune: a...
Richard Read -
Lexus Engineering Amazing Campaign Spawns New Episode: Video
Remember Lexus’ ‘The Hard Way’ campaign that showed off the lengths that the automaker would go to in order to achieve the high levels of refinement found in each of its cars? Well, Lexus soon followed it up with another boastful video campaign: Lexus Engineering Amazing. The...
Viknesh Vijayenthiran -
Garmin has launched a new teaser campaign via email and Facebook, and because it's a slow news day, our crack team of marketing specialists has decided to take some guesses at what all the fuss is about. So far, it appears that Garmin's campaign has two components: an email containing an image that reads, "Reimagined. Redesigned. Ready to move you. 08.24.2011", and a video that the company has posted only to its Facebook page. Unfortunately, the folks at Garmin don't seem to understand that Facebook videos can't be shared outside of Facebook, and the company hasn't yet bothered to upload the...
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Lexus Launches New Engineering Amazing Campaign: Video
Remember Lexus’ ‘The Hard Way’ campaign that showed off the lengths that the automaker would go to in order to achieve the high levels of refinement found in each of its cars? Well, Lexus has brought out a new series of videos, this time titled ‘Engineering Amazing’...
Viknesh Vijayenthiran -
Up Close And Personal With The 2012 BMW 1-Series Hatchback: Video
Now that we’ve had a few days to absorb the controversial look of the new 2012 BMW 1-Series Hatchback’s styling, dare we say it, it's actually starting to grow on us--just a little. Over the course of the last couple of days, BMW has also released some promo videos for its latest...
Viknesh Vijayenthiran -
Eminem Sues Audi For Using ‘Lose Yourself’ Track In A6 Avant Commercial
Remember our post last week about Audi’s new advertisement for the 2012 A6 Avant featuring a music score very similar to the one in Eminem’s top-selling track ‘Lose Yourself’? Yes, the same track famously used, with permission from the rap star, in Chrysler’s original...
Viknesh Vijayenthiran -
Dr. Dre Stars In New 2012 Chrysler 300S Commercial: Video
Chrysler has released a new television commercial in its ever-expanding ‘Imported From Detroit’ campaign, but while the previous ads all featured celebrities with a major connection with Detroit, the latest one treads a slightly different path. It stars rapper and music producer Dr. Dre...
Viknesh Vijayenthiran -
Did Audi Rip-Off Chrysler’s Imported From Detroit Ad Starring Eminem?
The recently revealed 2012 Audi A6 Avant luxury station wagon may not be coming to the U.S. but does that mean Audi can release a promo video for the car that’s almost identical to one of this year’s most popular local car commercials? We’ll leave you to be the judge as to whether...
Viknesh Vijayenthiran -
Owning a car like the Aston Martin V12 Vantage is a dream for most auto enthusiasts, but for a lucky few, it is a reality. While we certainly wish we were among those lucky few who can actually afford the $179,995 asking price for the sultry two-door, we’ll have to suffice with this latest video clip from the visual geniuses at Gentleman Scholar, a multimedia production studio based in Los Angeles, California. The idea behind the video was to capture the ‘Power’, ‘Beauty’ and ‘Soul’ of the car. We think they’ve done it perfectly. As you may have...
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Break Free Of Traffic Jams With John Cleese & TomTom: Video
Everybody loves John Cleese, right? Beyond his work on the popular Monty Python and Fawlty Towers TV shows -- not to mention many memorable film appearances -- he's written for stage and screen, and he's managed to inject some much-needed humor into the political climate of both the U.S. and...
Richard Read -
Fashion Designer John Varvatos Stars In Latest Imported From Detroit Ad: Video
It all started with Eminem and his appearance in Chrysler’s Super Bowl commercial for the new 2011 Chrysler 200. The title was ‘Imported From Detroit’ and the particular ad was centered around a theme of ‘Born From Fire’. Since then we’ve seen one other Imported...
Viknesh Vijayenthiran -
NFL Star Ndamukong Suh Appears In Chrysler’s New Imported From Detroit Ad: Video
Remember Chrysler’s first Imported From Detroit television commercial? The one starring Eminem and which debuted during the Super Bowl? Well, if not, you can view it by clicking here. Chrysler has now released its second ad based around its Detroit connection, this time starring Detroit Lions...
Viknesh Vijayenthiran -
Video: 2012 Range Rover Evoque Stars In 'Choose Your Own Adventure' Game
It's Friday, the sun is shining (well, mostly), and yet, there you sit, stuck in your cubicle, slaving away for The Man. Of course, we'd never encourage you to play hooky, but we can suggest a pretty good way to goof off and still look busy. It involves a new choose-your-own-adventure game designed...
Richard Read -
Is BMW's 'The Ultimate Driving Machine' Slogan Back?
For reasons that still remain unclear, BMW chose to drop its hugely successful ‘The Ultimate Driving Machine’ slogan and replace it with the new ‘JOY’ campaign when it launched its latest generation Z4 Roadster last year. In fairness, BMW never formally stated that it was...
Viknesh Vijayenthiran