Remember Lexus’ ‘The Hard Way’ campaign that showed off the lengths that the automaker would go to in order to achieve the high levels of refinement found in each of its cars?

Well, Lexus soon followed it up with another boastful video campaign: Lexus Engineering Amazing.

The initial two videos from the campaign touted the benefits of Lexus’ hybrid technology, and now a new episode focuses on the automaker’s innovation and ability to beat its doubters when it comes to breakthrough materials and manufacturing processes.

With this level of innovation and technology on-board, its no surprise then that Lexus’ LFA Nurburgring Package is lapping the arduous Nurburgring-Nordschleife faster than virtually any other production car.