Infiniti has ended its sponsorship arrangement with the Red Bull Racing Formula 1 team, with one year left in the contract.
The arrangement, signed at the end of the 2012 season when Red Bull was still at its peak, saw Infiniti become the title sponsor for the team, but it never really made much sense given the lack of performance offerings from the Japanese brand.
There was also no real connection between Infiniti and F1 other than the dollars it could commit.
Infiniti’s parent company Nissan has also cut its ties with the team. Nissan had been supplying transport vans to Red Bull since 2011. Red Bull, meanwhile, on Friday announced it had signed a sponsorship deal with Swiss watch company Tag Heuer.
The news isn’t much of a surprise considering Nissan alliance partner Renault has confirmed it will field its own F1 team next year. With Nissan and Infiniti both cutting ties with Red Bull, it’s possible we’ll see the brands support the new Renault outfit in the coming years.