In 2011, Mission Motorcycles set the record for fastest electric motorcycle lap of Mazda Raceway Laguna Seca.
And while the record still stands, the San Francisco-based company is no more.
While its financing seemed perpetually in peril, a restructuring in 2013 left open hope that we'd eventually see its innovative sport bikes hit the market, even if the numbers were always destined to be extremely limited. But last week, CEO Mark Seeger filed for Chapter 7 bankruptcy, which will begin the process of selling off the startup's remaining assets, including any remaining inventory and intellectual property. Its demise leaves no orphans, as none of its 150-mph Mission R or Mission RS machines were ever delivered to customers.
When or if any of the firm's technology will find a home with another outfit remains to be seen, but any transfer will likely be complicated by the ongoing legal battle between Seeger and co-founder Vincent Ip.
It's a sad end for Mission Motorcycles, and unfortunately, one many other aspiring electric vehicle companies are likely to share.