Knowing your car's history is important even if you're only spending $5,000, so it's positively vital when your wallet is being emptied to the tune of hundreds of grand or perhaps even a million dollars. At the Techno Classica 2014 classic car event in Germany this week, Bugatti has announced its own certified used car program to ensure its cars are looked-after no matter how many owners they've had.
Several other luxury marques--including McLaren and Rolls-Royce--offer similar programs, taking a holistic view of a luxury vehicle's ownership experience. Buying a used Veyron still means buying into a very exclusive club, with just 450 units intended for production. And these are complicated, expensive vehicles, requiring constant attention from experienced engineers to deliver their best.
As part of its Bugatti Certified program, all used vehicles will first be extensively serviced. Engineers and mechanics work through a requirements catalog, carrying out precise servicing and preparation to Bugatti's exacting standards. Any technical updates will also be carried out, and the car's guarantee extended. Once the vehicle is perfect--or as perfect as a car without a line of zeros on the odometer can be--each vehicle receives an official "Bugatti Certified" seal, ready for its next customer.
Used buyers will also experience the same levels of customer care and interaction as those who bought new. This ranges from invitations to Bugatti events around the globe--such as the “Molsheim Experience”, an individually tailored visit to Bugatti's headquarters in Alsace, and “Feeling the Road”, an extensive test drive with an official Bugatti test driver--to special offers.
This tailored customer experience and exacting maintenance ensures the cars always uphold the maker's reputation. “A Bugatti is purchased as a collector’s item," said Dr Stefan Brungs, board member for Bugatti's Sales, Marketing and Customer Service. "To honor the trust placed in us and to ensure the lasting value of this automotive icon is our highest priority.”