Cadillac is already in the process of adding more models to its lineup to better compete with German luxury brands. Following on previous reports, a new round-up from Reuters says that Cadillac hopes to bolster its lineup with more crossovers and a full-size sedan by 2017.

As we’ve previously reported, the new sedan will likely be called LTS, will ride on a rear-wheel drive platform, and will compete against the Audi A8, BMW 7 Series, and Mercedes-Benz S-Class. It will take styling cues from the Elmiraj concept Cadillac unveiled at Pebble Beach.

Cadillac may also expand further upmarket with an LTS-based halo car; most likely a large coupe based on the aforementioned Elmiraj. If it gets built, it will likely cost at least $100,000, lending plenty of prestige to the brand.

To better compete with the Germans, Cadillac will also expand its lineup of crossovers. A new SRX is expected in 2016, and two more CUVs––one smaller than the SRX, one larger––could arrive by 2017.

With the German brands going crossover crazy, building genre-bending models like the BMW X4 and Mercedes-Benz GLA, Cadillac’s strategy seems sensible.

For now, though, Cadillac will focus on cars. The redesigned 2014 CTS sedan and all-new 2014 ELR plug-in hybrid coupe are set to launch before the end of the year.

Rounding out Cadillac’s plans are a redesigned Escalade, which hits dealers next spring, and an ATS coupe scheduled for the 2015 model year.


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