Located in the official Olympic Park, the pavilion showcases a number of models from the BMW, MINI and Rolls-Royce brands, as well as some concepts, against the backdrop of the main Olympic stadium and aquatics center.
The pavilion is light and open, appearing to almost float on the river as water flows down the sides of the structure. The lower floor exhibition area is dedicated to the London Olympics fleet and interactive displays for guests to learn more about the BMW’s vision for the future of individual transport, its approach to sustainability and wider Olympics partnership activities.
BMW was personally chosen by the London Organizing Committee to supply VIP transportation for the 2012 games. As part of its support, the automaker has shipped some 4,000 vehicles to London, primarily 3-Series and 5-Series sedans, to chauffeur various dignitaries, athletes and guests to and from events. One of the main reasons it was picked was due to its ability to meet the emission targets set by the organizers of the games.