In his own Iron Man movies, Tony Stark, played by actor Robert Downey Jr., chose to get around in an Audi R8 for the first movie and then upgraded to an Audi R8 V10 Spyder for the sequel.

However, in the new The Avengers movie opening next spring, Stark has swapped the Audis for a brand new Acura convertible concept, images of which have been taken during filming on location in Manhattan, New York.

There’s a very good reason for this.

Movie sponsorship deals notwithstanding, Stark and his fellow superhero companions starring in The Avengers have been called together by the government agency S.H.I.E.L.D. And S.H.I.E.L.D agents, who first appeared in the recent Thor movie, all drive Acuras.

According to Acura, the concept was created for the movie only, though the automaker is looking at the development of a new sports car, possibly as a successor to the previous RSX.

Follow the jump below to see the film location images in full.

[WENN via Autoblog]