Lifestyle products from automakers are nothing new.
All the big name sports car manufacturers--Ferrari, Lamborghini, Porsche, Aston, etc. etc.--have them.
As if owning a fancy pen or briefcase with an exotic automaker logo on it will somehow make up for the fact that you don't have the $300,000 sports car in your driveway. But, I guess image is a strong thing, so that name brand resonates with people.
Usually, though, lifestyle products are somewhat attainable. Most people can't afford a $2.3 million Bugatti Veyron Super Sport, but they could probably drop $700 on a Bugatti espresso machine--in theory, anyway, we doubt many actually do that.
This all-new Bugatti desk, on the other hand, is about as unattainable as a Veyron itself. Because if you can afford to spend the price of a McLaren MP4-12C on a desk, well then you probably have the means to drive a million-dollar car.
The product doesn't appear to be an actual Bugatti-licensed desk, but merely a fancy desk inspired by Bugatti heritage. Features include an all-aluminum frame and a blue paint job designed to emulate the Bugatti Type 35 Grand Prix. For your 240,000 hard-earned dollars, you'll also get self-closing drawers and a retracting monitor. The desk also comes equipped with an iMac.
More exclusive than an actual Bugatti, Luzzo Bespoke Ltd. will only build 10 examples, each with its own numbered plaque.
I know he drove a Porsche, but for some reason I could just picture the boss from Office Space parking in the fire lane and whistling his way on up to his Bugatti desk. I guess that's just because you have to be a bit of a pompous d-bag to actually have a $240,000 desk in your office.