Do you love to grow hedge-sized facial hair, wear weird hats, and drive classic Mercedes-Benzes? Maybe you like to talk about being an addict while running barefoot down the middle of the street. Either way, Mercedes is targeting you.

Believe it or not, these two caricatures are the main protagonists in Mercedes' latest duo of YouTube videos. One promotes their classic cars, the other, the 2012 SLK. Either way, we're not quite sure we get what they're after--or at least the way they're pursuing it.