Cadillac is out to bring the words "American" and "luxury" back together in non-ironic ways--to the public, anyway. We in the business already know what Cadillac's been up to for the past few years. The voice of Laurence Fishburne is what's selling the "red blooded luxury" theme, and it's a smooth, rumbling call to action.
The ads themselves are about what we've come to expect from Cadillac and GM: undersaturated images and cut-together scenes of the cars with, well, lots of other stuff. It's the messsage as much as the delivery that's interesting.
Red blooded luxury is certainly better than Buick's "the new class of world class" tagline, and delivered in the dulcet tones of Fishburne's baritone voice, we're feeling the pull. Or that may just be our last outing with the incredibly red-blooded 552-horsepower supercharged V-8 LSA engine, in that instance wrapped in luxurious CTS-V Wagon packaging.