Laurence Fishburne

Laurence Fishburne

Whether it's from The Matrix, CSI, or any of his dozens of other works, you probably know Laurence Fishburne. Now you'll get to hear his familiar voice as the backbone of Cadillac's new ads.

Fishburne's mellow yet authoritative voice will no doubt give the classy underpinnings Cadillac is after, though we're curious to see what his actual lines will be like, given the "Red-Blooded Luxury" theme of the new TV ad campaign.

Fishburne joins a faculty of actors voicing GM products that includes Will Arnett, who provides the bassy, gravelly sound of GMC. While we certainly miss the appearance of Kate Walsh in Cadillac's commercials (despite being in the apparent minority on that issue) we also look forward to seeing what Fishburne's touch will do.

According to Don Butler, vice president of Cadillac marketing, Fishburne's voice will help GM "bring new thinking to the automotive luxury space in 2011." What does that mean? We're not sure.