Hyundai's partnership with Rhys Millen has so far been an enduring and almost all-encompassing one. From Pikes Peak to custom show cars, Millen is putting the RMR signature on everything he can. The latest to get the treatment? A 2011 Hyundai Equus for SEMA.

In addition to the SEMA-obligatory wild paint scheme and bodywork, the RMR Signature Edition Equus gets a new intake and stainless exhaust that manage to extract another 30 horsepower from the Tau V-8 engine, putting the total at 415. A 14-inch brake kit is fitted to haul the big sedan down from speed.

Inside, the RMR Equus gets embroidered headrests and floor mats, suede accents on the seats, and ostrich hide upholstery. SEMA has no fear of PETA.

A set of HRE 21-inch P40 wheels underpin the two-tone carbon fiber/Red Bull Racing blue paint job, and carbon fiber finds a home on the side mirrors and front and rear spoilers as well.

The RMR Signature Equus will be on display at the Hyundai booth at SEMA when the show opens November 2.

[Hyundai]