The new Buick has already surprised us with the overall competence and quality of the new LaCrosse, with the Regal a strong follow-up. But Buick isn't letting it lie at that--instead, it's touting the Regal's "German engineering" and calling for an "American Autobahn."

The move contrasts sharply with Jeep's endeavor to become the most American of brands as it launches the 2011 Jeep Grand Cherokee and pushes toward premium buyers. And while the Regal certainly can't lay claim to American heritage, we're not sure well touting its Opel roots is going to go over in middle America, either.

Essentially a rebadged Opel Insignia, the Regal definitely delivers on European style and chassis setup, as noted by Marty Padgett in TheCarConnection's drive report on the car. Perhaps the German take on the Buick experience is exactly what the brand needs to jar the public out of its "old people, squishy ride" perception of the Buick name.

Watch the video and let us know how it rubs you in the comments below.

[Buick via YouTube]