One of Toyota’s solutions to the recalls and safety issues, besides fixing the problems, has been to launch a new ad campaign in the U.S. market. The ad has made local and national news. Why? It is the subject matter of the commercial. If you haven’t seen it yet, the commercial talk about the history and commitment to quality while scrolling images of the original Hollywood Toyota store, workers in their plants and the cars that have built the Toyota name with the American people since the 1957 introduction to the Toyopet Crown. The question the lingers in my mind after watching the commercial no less than 5 times on what seems to be every major network is this: Will the reassurance matter when at the same time they are rounding up their lobbyists to dull any impacts that may be coming from Congress?
Angular Front Exterior View - 2003 Toyota Corolla 4-door Sedan LE Manual (Natl)
Yesterday, CNN reported that Izard Nobel LLP announced a class action lawsuit against Toyota Motor Corporation. The Complaint charges: Toyota, certain of its affiliates and certain of their officers and executives violated federal securities laws. Specifically, defendants misled investors by failing to disclose that there was a major design defect in Toyota's acceleration system, which could cause unintended acceleration (more here). These are likely to be the first of charges brought against the company, which makes the question above all the more pertinent; is the new campaign and lobbyist work for the betterment of Toyota’s consumers or Toyota themselves?
Be sure to check out our partner coverage over at AllSmallCars.com on the 2010 Toyota Prius Global Recall and the report that the N.H.T.S.A and Toyota were slow to respond. Then be sure to read the details of the recall and fixes over at AllAboutPrius.com.