This year is Alfa Romeo's centenary and in honor of the occasion the automaker is planning a series of special events, including the unveiling of a brand new model on June 24, 2010--the automaker's actual birthday. This new model is expected to be a high-performance GTA version of the 8C Competizione supercar but before that we will also see three new concept cars designed and built by Italy's three major Turin design houses--Stile Bertone, Pininfarina and Italdesign Giugiaro--unveiled at next month's 2010 Geneva Motor Show.

However, it's not just Alfa Romeo the company that's getting in on all the action. One dealer, Allams Alfa Romeo in Epsom, UK, has also seen fit to celebration the occasion and has attempted to make history by setting a new Guinness World Record for the largest ever parade of Alfa Romeo cars.

On Sunday February 7 more than 300 Alfa Romeo owners arrived at the dealership to take part in the event including a SZ, Spider 2000 Veloce and the very latest sporty compact MiTo.

Alfa Romeo world record gathering

Alfa Romeo world record gathering

For a new record to stand at least 200 cars were required to take part on the day, but the event proved so popular that 312 cars were registered with one driver, David Boyd, from Bathgate, West Lothian, presented with a special award for driving 862 miles to join in with the record-breaking two-mile drive.

To meet official requirements, the world's largest Alfa Romeo parade needed to be continuously moving from start to finish, there were no more than two cars length between each vehicle at any time and each driver was fully registered before the event. Guinness World Record officials will now verify the outcome of the attempt in the coming weeks.

[Alfa Romeo]