BMW’s iconic M3 is already nudging the point of ubiquity but the company feels it can do even better in the sales charts. Each progressive M3 has sold more units, from the first-gen E30 model moving 18,000 units, to the latest E46, which found 90,000 lucky buyers. At the recent launch of the new model in Spain, BMW’s M Division product manager Carsten Pries told Automobilwoche that they wanted to increase sales compared to previous models.

Recent reviews of the new M3 have said it retains the track focus of the predecessor but this trait limits its ability as a day-to-day car, something Audi’s RS4 excels at. The new M3 goes on sale in September and will go up against some tough competition, including Mercedes’ C63 AMG and Alfa Romeo’s forthcoming 159 GTA.