VW would be happy to offload the brand. VW exec Ferdinand Piëch has been vocal about his lack of interest in Seat, instead focusing on the Skoda brand because of the lower production costs in the Czech Republic compared with Spain. Seat’s under-utilized Martorell plant is not considered an important element in VW Group’s current strategies, and lacks the funding necessary to bring it up to full production.
There have already been several proposals to sell Seat to a Korean manufacturer or Italy's Fiat. With Fiat, there was even a plan to integrate Seat with the Alfa Romeo label but the project never passed the initial discussion stage. Executives from the new consortium have recently met with Piëch to discuss the deal but the VW exec won’t be releasing any details until at least the end of the year.