The information comes from Roush exec John G. Clark, who recently revealed to Edmunds that there will be a “totally different brand name that has nothing to do with Roush.” According to Clark, the new brand will initially provide "powertrain parts for cars and trucks."
During the interview Clark quelled rumors that Roush was developing new performance parts for the recently launched Dodge Challenger or upcoming Camaro. "As of right now, we have no plans to do Camaro, Challenger or Silverado, despite what is on the Internet," Clark said. "We built a Roush Silverado as an engineering exercise, but we do not plan to go into production with it."
Another area where Roush plans to expand is in the electric vehicle segment. Roush is currently developing a small fleet of electric vehicles and plans to focus on developing parts for diesel trucks as well.