It's expected Volvo will charge around $1000 for the option.
According to Volvo, one in three fatalities in Europe is alcohol related and around 3,000 people in the UK alone are killed or seriously injured each year in drink drive collisions. The new Alcoguard system employs the same fuel-cell technology used by the majority of police forces in Europe. Thanks to advanced sensors, it isn’t possible to use external air sources such as a pump to cheat the system but it can’t prevent people other than the driver starting up the car.
Both Toyota and Nissan are developing their own on-board breathalyzers, but it appears Volvo will be the first mainstream carmaker to market the product.