Volt expected to cause brand issues for GM Europe
GM will introduce a plug-in hybrid through Opel and Vauxhall under the E-Flex moniker, but it also plans to sell the Chevrolet Volt in Europe to help boost Chevy’s image. This could see Chevrolet move into Opel's territory and possibly cannibalize sales.
Mike Arcamone, vice president of GM Powertrain Europe, explained to Automotive News that Opel’s plug-in hybrid will arrive by around the end of 2010 and will lead the Volt by a couple of months. The two are intended to be differentiated not only by styling cues, but possibly engine options as well. The GM Flextreme, a European variant of the Volt, was shown with a 1.3L turbodiesel engine mated to its electric drive system. The Volt, meanwhile, was previewed with a 1.0L petrol engine.