FIAT News

There are few certainties in life, aside from death, taxes and the number one rule of automakers worldwide: future products are not to be commented on, ever. There’s logic behind such a sentiment, as building excitement for products that don’t exist tends to negatively impact sales of...

Last fall we told you about the SCCA’s new B-Spec series, designed to be an affordable gateway into the world of SCCA racing. Cars for the series are purpose-built and include the Kia Rio, the MINI Cooper, the Mazda2, the Ford Fiesta, the Honda Fit and the Fiat 500. By series rules, each car...

Romanian supermodel Catrinel Menghia has done quite a bit to raise Fiat’s brand recognition in the United States market, primarily though a commercial called “Seduction” that was never intended to play on network TV. In fact, the commercial was created exclusively for the Los...

When Fiat launched its new Fiat 500 in the United States last year, the Italian automaker had just a nine-percent brand recognition. While ads featuring Romanian supermodels, Charlie Sheen and Jenny from the block have upped that to around 40-percent, the fact of the matter is this: most Americans...

Wondering how to say “Dodge Dart” in Chinese? We’re not sure how to translate that into Mandarin, but in Fiat-Chrysler speak, “Dodge Dart” will soon be pronounced “Fiat Viaggio,” which is Italian for “voyage.” Fiat will debut its new Viaggio at...

Italian motorcycle maker Ducati is rumored to be up for grabs, with numerous automakers cited as interested bidders. Daimler was one of the first names dropped, since Ducati already has a co-marketing arrangement with the Mercedes-Benz tuning arm, AMG. As quickly as that particular rumor surfaced...

Fiat brings a 2012 500 Abarth to Jay Leno's Garage for a test drive.

Fiat first released the details on the fourth addition to its 500 lineup, the 500L, early last month. Now there's a handful of new photos of the maxi-mini 500L, live from its official world debut at the 2012 Geneva Motor Show. The “L” in 500L stands for “large” and while...

Las Vegas, if you haven't been lately, kind of sucks. Everything is twice as expensive as it should be, good blackjack tables are nearly extinct (even at $100 a hand), and traffic is bad enough to make trekking on foot seem like a good idea even in the summer desert heat. But fortunately, I wasn't...

While we're still not allowed to talk about the Fiat 500 Abarth's performance or other qualities--don't worry, we will be soon--we can show you this new ad--pitched at the recent media launch as an alternate Super Bowl commercial that was deemed a bit too saucy. Considering Catrinel Menghia's spot...

The fourth addition to the Fiat 500 lineup, the all-new 500L, has been revealed ahead of its official world debut at the 2012 Geneva Motor Show in March. The “L” in 500L stands for “large” and while this is the biggest model in the Fiat 500 family it will still be one of the...

The Fiat 500-based Ellezero crossover that we’ve seen testing over the past couple of months will be called the “500L” when it makes its official world debut at the 2012 Geneva Motor Show in March. It will go on sale in Europe this summer but won’t arrive in U.S. showrooms...

Captured here undergoing cold weather testing in Northern Europe is the next-generation Fiat Panda 4x4, a high-riding and all-wheel drive version of the latest Fiat Panda minicar unveiled at the 2011 Frankfurt Auto Show last September. While neither the Panda nor this Panda 4x4 variant are likely...

Earlier this month we brought you the first details about a new compact crossover Fiat is planning to unveil at the 2012 Geneva Motor Show in March. Today, we have the first spy shots of a prototype for the vehicle, which insiders are calling the “Ellezero” (pronounced L-0). The...

To grow sales of the Fiat 500 in the United States, the Italian automaker is embracing a time-honored tradition: make it bigger.

Fiat's eagerly awaited hot hatch, the 500 Abarth, will be priced from a reasonable $22,000 in the U.S. market.

Will Chrysler soon be getting a hatchback that shares the same underpinnings as the Dodge Dart? If you have some confidence in a persistent industry rumor about the possibility, as well the reaction of Fiat CEO Sergio Marchionne, it just might.

It looks like Fiat’s next major launch in the U.S. will be a compact crossover internally referenced as the “Ellezero” (pronounced L-0) and due for a world debut at March’s 2012 Geneva Motor Show. The vehicle, which is predicted to resemble a five-door Fiat 500 on steroids...

The 2012 Fiat 500 has received a "Top Safety Pick" from the IIHS, but only a three star rating under new NHTSA crash-testing guidelines.

Fiat's "Seduction" ad for the 500 Abarth has proven popular enough to get its own Pop Up Video spot on VH1.