Rumors and whispers have been going around the for the past few years about Apple entering the auto industry. If one thing has become clear, it's that the tech giant definitely has been working some sort of vehicle.
What, how, and when is all still up in the air, but now that all might not matter.
Today we hear that Apple might have just canned its automotive project before it even confirmed its existence.
And that brings to the topic of our latest Twitter poll: Would you be disappointed if Apple gives up on its car program?
Would you be disappointed if Apple gives up its car program?— MotorAuthority (@motorauthority) September 12, 2016
Development of an Apple self-driving electric car, code-named Project Titan, may have just stopped with a new series of layoffs.
Of course no one has confirmed that Apple is actually working on a vehicle, but recent moves have clearly painted a picture. Here are just a few things that hint at what Apple's been up to:
- A German lab was established for Project Titan
- It registered the Apple.Car domain
- A timeline indicating a launch as early as 2019 came to light
- Apple went on a hiring spree of automotive talent
- Apple met with a California autonomous car testing facility
- It poached battery engineers from industry suppliers
- The project's code name emerged
Of course, this isn't the first time we've heard about setbacks with Project Titan, and if the ambitious program continues, this setback likely won't be the last.
So what say you?